We created three videos and five ads showcasing Tulsa’s TFA alumni, who discussed their journeys, divulged their unexpected love for Tulsa and debunked popular Midwest stereotypes. The campaign, which was promoted to targeted audiences on social media, highlighted Tulsa’s strong alumni base, high retention rate and affordable downtown living.
Work > Teach For America
Providing Access to Excellent Education
Designated as a high-needs region, Tulsa has historically ranked low on Teach for America (TFA) applicant selection surveys. It was important for the Tulsa region to improve the city’s reputation with potential TFA candidates because TFA provides essential access to education in Tulsa. The goal was simple: increase the number of applicants choosing Tulsa during the application process.
What We Did
Prior to 2016, TFA Tulsa consistently ranked in the bottom 5 of all 50+ regions. After the campaign, TFA Tulsa catapulted to the top 30, and in 2017, Tulsa achieved the coveted distinction of being the only region in the nation to have 100% of their extended offers accepted.* The campaign garnered:
- 205,711 video views on Facebook and Twitter
- 42,636 engagements on Facebook and Twitter
- 1,616,034 total impressions