Obsessed for Good

We are here for good. Our obsession drives us to move mountains for a better world.

Why We're Obsessed for Good

Obsessed for good is what drives our work. It fuels what we do, what we create, our culture.

We believe that every company has an obligation to not only focus on the bottom line, but to also focus on change for good. This is not just a strategic stance — it’s a necessary one.

And change for good starts with us. Our actions in our everyday work have the power to make a difference.

We are a team of purpose-driven people. Saxumites know it’s not enough to just show up — we need to be unapologetically, obsessively committed to a better world. We are changemakers. And we know that we are part of something bigger than ourselves.

Our Tenets

We’re committed to making an impact because we know obsession changes the world. We argue that brands and marketers today have a more significant responsibility than just selling for profit. In fact, we believe we all have an obligation to be obsessed for good, which we’ve translated into five tenets.

Times are changing, and businesses’ sole purpose is no longer just to generate profit for shareholders. We know it’s vital for businesses to operate responsibly and sustainably–because it’s the right thing to do and because it benefits all stakeholders.

Businesses and their brands have immense power to influence people and create positive outcomes. You must do more than just sell. Companies should make sure their motives are pure and take a stand on issues that are truly important to their business and those it impacts.

Organizations operate as a member of many communities, from local neighborhoods to cities and even the nation and planet. By pursuing and implementing strategies that can do good for people, the environment, and beyond, you can improve your standing in the community, your brand, and the services you deliver to your customers.

Obsessed for good companies are intentional about shaping culture, which means they deliberately develop leaders worth following. True leaders inspire, encourage, and challenge others to achieve their best. This kind of leader is liberating — a leader others want to follow, not just have to follow.

People are different; they have different opinions, backgrounds, cultures, and belief systems. We should chose to be curious about what these diverse communities have in common. We are all humans, and by communicating with each other intelligently and compassionately, we can learn to accept our differences as strengths rather than weaknesses or threats.

Be Obsessed for Good. We'll Show You How.

Instead of just focusing on short-term, profit-oriented goals, there are opportunities for you to expand your vision and create a profound impact as well.

Our free book is filled with strategies to help you change the world.

Download Our Book

How We Live It

Our unique programs reflect our commitment to living out our obsessed for good mantra.

Leadership Program

Our answer to leadership.

All Saxumites can be liberating leaders—people who communicate effectively, understand themselves and others, and aren’t afraid to advocate for everyone’s success. Liberating leaders are obsessed for good in the workplace, but they also bring the skills they’re learned to their families, friends, and communities as part of their commitment to a better world. We partner with GiANT Worldwide and use our Saxum YOU professional development program to support our full team in building the skills critical to becoming a liberating leader.

Diversity Program

Our answer to learning and inclusivity.

Fostering a more inclusive workplace is part of building a more inclusive world. We recognize that true inclusivity is a daily, never-ending, always-evolving process—and it starts with us. Through regular education and discussion with the team, we continually learn, grow, and celebrate what makes each of us unique. Along the way, we measure our progress and invite feedback.

Step Up Program

Our answer to giving back.

Our obsession for good starts at the local level. We give back to our communities through our Step Up program, which provides pro bono services for clients whose missions align with ours. Since 2009, we’ve provided more than $1.2 million in services for organizations who are obsessed for good.

Contribution Program

Our answer to philanthropy.

We recognize Saxumites are passionate about causes outside of our client work. Our matching program allows eligible employees to become involved in causes that personally matter to them. Contributions up to $500 annually per full-time employee made to qualified 501(c)(3) organizations are reimbursed.

Memberships & Partners