Pronoss was positioned to meet the rapidly evolving collision repair and remanufacturing demands of specialized and heavy-duty vehicles — but as a new company entering the market, they needed a powerful new brand that could grow, expand, and evolve well into the future.
We based the new brand on foundational research, including a stakeholder survey, interviews with subject matter experts, and audience research. This led us to the following six critical insights that would guide the new brand:
The balance of people and technology – It is equally critical to have innovative technology and the right people to utilize it to its full potential.
Saxum leveraged our full Brand Advantage process to set Pronoss up for market success. Based on our research, we created messaging, conducted naming, name vetting and logo concepting, and created a package of fonts, colors, textures, and treatments for the brand. We pulled it all together into a packaged, intuitive brand platform for Pronoss to run with.
Saxum’s branding guidance helped Pronoss establish its story and make a splash in the market.