We took Oklahoma City Ballet through our Big Rock branding process over the course of several months. We created a new logo, which we revealed through a branding video showcasing the athleticism of ballet, and the company’s first style guide.
Work > OKC Ballet
Going Behind the Beauty to Uncover a Deeper Story
In 2013, Saxum selected Oklahoma City Ballet as one of its Step Up grant recipients. The company wanted to revitalize its brand and build its reputation as one of the most prestigious fine arts organizations in the state, while ultimately increasing ticket sales and donors.
What We Did
A new logo featured on the website and all other marketing material, reinforcing the company’s prestige
A branding video utilized on the new website, uploaded to the company’s YouTube page and shared on multiple social media platforms