Work > Global Health

Building Brand Awareness Through Leader Recognition

GlobalHealth, Inc. provides healthcare coverage solutions to thousands of Oklahomans. With a recurring challenge of membership growth among the education sector and stringent regulations related to outreach methods, they were in search of a creative way to reach this important audience.

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What We Did

We developed the GlobalHealth Inspiration Awards and strategically identified an untapped audience within the education systems of several school districts. The awards served as a way to increase brand awareness, interact with the community and recognize various education leaders, while maintaining regulatory compliance. We created a strategic communications plan that included news media, creative collateral, paid media and social media, which were all key drivers in increasing brand awareness and, thus, members.

Results

Likes

Increased Audience


Facebook page likes increased by 330 likes

Contest

Engagement


302 nominations and 1,870 votes for education employees through the Facebook contest

Impressions

Impressions & Placements


12 news publication placements, 62 insertions and 1,672,189 impressions for ads

Media

Meda Hits


75 media hits, reaching an estimated 440,027+

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