We developed the GlobalHealth Inspiration Awards and strategically identified an untapped audience within the education systems of several school districts. The awards served as a way to increase brand awareness, interact with the community and recognize various education leaders, while maintaining regulatory compliance. We created a strategic communications plan that included news media, creative collateral, paid media and social media, which were all key drivers in increasing brand awareness and, thus, members.
Work > Global Health
Building Brand Awareness Through Leader Recognition
GlobalHealth, Inc. provides healthcare coverage solutions to thousands of Oklahomans. With a recurring challenge of membership growth among the education sector and stringent regulations related to outreach methods, they were in search of a creative way to reach this important audience.
What We Did
Facebook page likes increased by 330 likes
302 nominations and 1,870 votes for education employees through the Facebook contest
Impressions & Placements
12 news publication placements, 62 insertions and 1,672,189 impressions for ads
75 media hits, reaching an estimated 440,027+