Why B2B Companies Need to Embrace Influencer Marketing
In an era where authenticity reigns supreme, B2B companies are discovering a powerful ally in influencer marketing. B2B influencer marketing isn’t just a trend; it’s a fundamental shift in how businesses communicate. Influencer marketing is no longer just for B2C–75% of B2B marketers are actively using B2B influencer marketing.
At Saxum, we’re driven by our commitment to being original and championing new ideas. That’s why we’re excited to explore how influencer marketing is reshaping the B2B landscape and why it’s poised to become the future of B2B marketing strategies.
Building Trust Through Authentic Voices
In an age of information overload, B2B decision-makers are seeking trusted voices to guide their choices. Influencers, with their established credibility and industry expertise, provide that much-needed authenticity. Edelman found that 65% of business decision-makers say they rely on thought leadership to vet potential vendors. By partnering with influencers, B2B companies can tap into this trust and credibility.
Content That Resonates
User-generated content (UGC) and influencer-created content are becoming the gold standard for engagement. B2B companies that embrace this shift are seeing remarkable results. For example, LinkedIn is the place to B(2B), with 80% of B2B leaders naming it their most used social platform for B2B marketing. By leveraging influencers on platforms like LinkedIn, B2B marketers can create content that truly resonates with their target audience.
The Long-Term Value of Influencer Relationships
Influencer marketing in B2B isn’t just about quick wins; it’s about building lasting relationships that provide ongoing value. A study by Demand Gen Report revealed that 95% of B2B buyers prefer credible content from industry influencers. By investing in influencer relationships now, your company is setting up for sustained success in an increasingly influencer-driven market.
As we look to the future, it’s clear that influencer marketing will play a pivotal role in B2B strategies. That’s why we’re urging B2B companies to take action now. Piloting an influencer marketing strategy today isn’t just forward-thinking—it’s necessary for staying competitive in tomorrow’s market.
Ready to revolutionize your B2B marketing strategy with influencer partnerships? Let’s talk! Saxum’s digital team is here to guide you through the exciting world of B2B influencer marketing.
