3 Truths of Revenue Marketing

Generating consistent revenue growth is hard, but it’s not impossible, especially when you take the right approach. Most organizations don’t have a clear understanding of what’s working and what’s not when it comes to their marketing efforts, and how those efforts are actually impacting sales. Basically, the organization has no way of fueling consistent growth because they aren’t sure where to double down.

Changing this requires marketing leaders to embrace three truths:

  • Truth #1: Marketing is as responsible for revenue generation as sales.
  • Truth #2: Marketing must be customer-centric and data-driven.
  • Truth #3: Marketing requires integrated, marketing technology.

Watch the video below to hear more about these simple Revenue Marketing truths and download our Revenue Marketing ebook to learn how this approach can help you align your marketing and communications to generate and predict revenue.

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About the author

Jeff Risley is the Chief Growth Officer at Saxum, a digital agency obsessed for good. You can follow him on Twitter and LinkedIn for insights into brand strategy, digital marketing, and public relations.