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Crisis Response Met Brand Building: Building the Brand Narrative Behind Both

A statement can answer a story. Only a brand can stand where the story was.

AI Reputation Management

What is AI saying about your organization and how can you have something to say about it?

From Many Companies to One Brand and the Operating Model to Run It

TRC didn’t need more visibility. It needed one position it could own.

Rebuilding Marketing for a Bank’s Next Decade: FFB’s New Growth Engine

A bank that doubled in ten years can’t run on the marketing function from the decade before.

Building Behavioral Intelligence: Why Leaders Can’t Afford to Guess

Hart Brown discusses how behavioral intelligence helps leaders avoid the “Assumption Trap.”

What Humans Want to Hear

How AI decides what humans want to hear, and how can organizations take control.

Customer Experience Metrics: What the Score Isn’t Telling You

The CX metrics that look ahead, and how to use them them better serve customers and clients.

Brand Memory: The Hidden Driver of Institutional Brand Value

Why the brands that win aren’t the ones people see most often—they’re the ones people remember most fondly.

The Trap of Agility

Peter Farrell discusses the Trap of Agility – that impulse to move quickly, instead of with foresight.

What Is Coalition Building? Definition & Strategy

Leaders build coalitions when the path is challenging but the reward well worthwhile.

The Trust Gap: Why Your Culture Rejects AI

Hart Brown details out why your staff is rejecting AI adoption efforts.

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The Loop is Saxum’s monthly briefing: frameworks, case notes, and signals for leaders navigating stakeholders, systems, and scrutiny.

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