AEP and its subsidiaries, PSO and SWEPCO, attempted to build a $4.5 billion project in Oklahoma called Wind Catcher that would have been the nation’s largest wind farm and a more than 350-mile transmission line. In addition to regulatory and logistical challenges, the company’s primary communication problem was building a positive reputation in communities where it currently did not operate—but organized opposition to the project did.
Knowledge of the local communities, elected officials and influencers, plus empathy for the challenges facing these mostly rural people were the key to connecting with them and winning their trust.
We planned and executed a year-long stakeholder engagement campaign.
The project faced several logistical and regulatory challenges that ultimately could not be overcome. However, we successfully executed the below activities.