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The Case for Transformation

Transformation isn’t a campaign, it’s a shift in identity, behavior, and outcomes. This piece makes the case for transformation as a leadership responsibility, not a marketing project, and lays out the conditions and arc, clarity, direction, traction, trust, and adaptation, that determine whether change holds or slips back into theater.
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Playing the Long Game in Lottery Marketing Strategies

Inside the Oklahoma Lottery’s shift from moments to a durable participation system.

A Data-led Auto Campaign Designed for Operational Reality

How precision strategy, not broader reach, turned insight into measurable momentum for OKFB.

Championship City Leadership: Lessons from OKC Thunder and OKC’s Growth

Growth is not the hard part. Momentum is.

AI Theater: Who Do You Trust?

Why the next phase of AI leadership will reward rigor, not theatrics.

The Role of Creativity

When AI Can Make Anything

Belief in Places: Oklahoma Insights for Global Business Owners

How four very different bets in Oklahoma turned parks, hubs, and museums into long-term assets.

Saxum Names Hart Brown as President, AI & Transformation

A recognized global leader in AI strategy, foresight, and complex-systems transformation, Brown has spent more than two decades helping organizations navigate disruption and prepare for the future.

Unleashing Summer’s Potential: A Proven Tourism Strategy

How TravelOK’s ‘Best Summer Ever’ Nostalgia-Driven Campaign Drove 6% Lift in Park Attendance

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The Loop is Saxum’s monthly briefing: frameworks, case notes, and signals for leaders navigating stakeholders, systems, and scrutiny.

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