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Playing the Long Game in Lottery Marketing Strategies

Inside the Oklahoma Lottery’s shift from moments to a durable participation system.

A Data-led Auto Campaign Designed for Operational Reality

How precision strategy, not broader reach, turned insight into measurable momentum for OKFB.

AI Theater: Who Do You Trust?

Why the next phase of AI leadership will reward rigor, not theatrics.

The Role of Creativity

When AI Can Make Anything

Belief in Places: Oklahoma Insights for Global Business Owners

How four very different bets in Oklahoma turned parks, hubs, and museums into long-term assets.

Saxum Names Hart Brown as President, AI & Transformation

A recognized global leader in AI strategy, foresight, and complex-systems transformation, Brown has spent more than two decades helping organizations navigate disruption and prepare for the future.

Unleashing Summer’s Potential: A Proven Tourism Strategy

How TravelOK’s ‘Best Summer Ever’ Nostalgia-Driven Campaign Drove 6% Lift in Park Attendance

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The Loop is Saxum’s monthly briefing: frameworks, case notes, and signals for leaders navigating stakeholders, systems, and scrutiny.

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