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First Fidelity Bank

Beyond the Bricks: Bringing a Bank into the Digital World

First Fidelity Bank

First Fidelity Bank, is a family-owned, privately held full-service financial institution established in 1920. The bank has 29 branches serving Oklahoma City, Tulsa, Phoenix, Scottsdale, and Denver. With total assets of more than $1.7 billion, FFB provides commercial, retail and personal banking, as well as investment and trust services. The FFB family is made up of nearly 350 employees and was named Forbes Best Bank in Oklahoma in 2019.

Challenge

The advent of the internet brought about an explosion in banking choices for consumers with the rise of online banking in the early 2000s. This created new competition and different opportunities for FFB’s customers. FFB needed a partner to help connect their long-term technology and digital transformation objectives to their audience and go to market with expanded offerings.

Insights

We knew its reputation as a strong, stable community bank was important but not enough to keep pace with changing consumer banking habits. People increasingly desired fast and simple banking options without sacrificing customer service. We needed to disrupt the marketplace by positioning FFB’s as a bank that offers big-bank technology solutions with community-bank service.

Solution

As FFB’s marketing partner, we worked to transform the bank’s offerings and image—successfully disrupting the category. Our digital team counseled FFB to invest heavily and strategically in its marketing-technology stack and digital offerings, which included shifting its media mix and strategy, focus on persona-driven tactics, developing digital customer journeys and automation workflows and adding modern digital customer communications like video brochures, social content and search strategy.

Results

FFB has remained ahead of the curve—providing sophisticated technology that exceeds consumers’ digital demands. FFB was one of the first banks to launch mobile deposit and to announce its intention to partner with Apple Pay. We’ve executed 30+ marketing campaigns, centered around innovative design and messaging that reflect FFB’s dynamic and advanced approach to technology integration. The bank has successfully evolved from a branch-based business to a digitally-driven financial marketplace.