Momentum
Action with Traction
Strategy doesn’t fail in the deck. It fails in the doing.
Momentum is how strategy survives contact with the real world. We turn plans into coordinated action, platforms, integrated launches, content systems, and AI-enabled production so your story shows up consistently, at scale, and with measurable impact.
Momentum's Flex
Why You Need Momentum Now
Once you know who you are and where you’re going, the test is execution: can you move with discipline, not drama?
Momentum answers:
- Do you have a launch system, or a scramble?
- Can your campaigns and content actually move people, not just fill channels?
- Can you keep showing up: consistently, creatively, and on-message over time?
“They brought structure without slowing us down. We saw results sooner than expected.”
Saxum Momentum Client
Sound Familiar?
Start with Momentum.
Momentum is your starting point when you’re saying things like:
“We have a strategy and brand. We just need it to show up.”
“We’re active, but not effective.”
“We’re launching something big and can’t afford a messy rollout.”
“We need our partners and stakeholders to move with us.”
What Momentum Makes Possible
Momentum is not “doing more marketing.” It’s an outcome: Leaders see their strategy come alive.
- A unifying campaign platform that ties efforts together instead of scattering them.
- An AI-native production system that increases speed, quality, and consistency without burning out teams.
- A modern content engine that keeps you present and relevant between big launches.
- Stakeholder and coalition activation, not just broadcast messaging.
The specific deliverables change by solution. The constant is the outcome: action with traction.
Momentum is how intent becomes outcome, again and again.
How Our Client Partners Work With Momentum.
Project Sprints
Integrated Programs
Enterprise Platforms
Building the Right Momentum Program
Momentum isn’t a bundle. It’s a configurable system built around one standard: does it create real-world traction?
Depending on your moment, we draw from Platform, Activate, Pulse, and Engage to build the right execution mix, so launches run clean, content stays consistent, and campaigns convert attention into action.
Sometimes that’s a single integrated campaign. Sometimes it’s a year-round engine. Sometimes it’s a coalition play where influence is the difference between stalling and shipping.
Let's build Momentum together.
A Value Discovery is a focused, senior-level working session to clarify what matters, what’s at risk, and what would make progress real. If we’re not the right partner, we’ll tell you.
Momentum Solutions Guide
Platform
Platform translates strategy into a bold, ownable campaign concept. It’s the creative foundation that unifies channels, content, and experiences into one powerful signal.
What it solves
No clear “big idea” to unify channels and content.
Fragmented or inconsistent creative execution across teams and partners.
Campaigns that technically align with strategy but don’t stand out or stick.
Difficulty explaining your initiative in a way that feels compelling and distinct.
How we work with clients
Cross-functional ideation sessions anchored in strategy and audience insight.
Development of creative territories and thematic directions.
Stress-testing concepts against brand, audience, and cultural relevance.
Rapid creative prototyping for leadership review and decision-making.
Translating strategy into campaign storylines and core expressions.
Example deliverables
Campaign Platform Concepts.
Big Idea Narrative Framework.
Visual moodboards and messaging samples.
Concept testing insights and recommendations.
Launch manifesto or hero narrative.
Clarity contribution
Platform = the big idea.
It gives you a single, ownable creative engine instead of a collection of loosely related tactics.
Activate
Activate turns a defined initiative, launch, change, or movement into a coordinated, time-boxed campaign across channels. It’s built to deliver traction for this moment, not to run your entire media program.
What it solves
Disjointed rollout plans across departments, regions, or vendors.
Poor coordination between creative, media, and stakeholder teams.
Campaign delays or misfires that erode confidence.
Difficulty translating strategic intent into channel-specific execution and KPIs.
How we work with clients
Campaign planning across paid, earned, shared, and owned for a specific campaign or launch.
Channel-specific activation plans built from the core platform.
Cross-functional coordination of internal teams and external partners.
Real-time KPI tracking and optimization during launch windows.
Ongoing reporting to maintain alignment and improve each wave.
Example deliverables
Integrated Campaign Rollout Plan.
Channel Activation Guides.
Media mix and placement strategy.
Influencer Marketing Programs.
Launch timeline and campaign calendar.
KPI tracking and optimization rhythm.
Impact reporting with insights and recommendations.
Clarity contribution
Activate = the orchestration.
It ensures your launch shows up as one cohesive move, not a scattering of disconnected efforts.
Pulse
Modern, Modular Content Engine
Pulse keeps your brand visible and relevant between major campaigns. It uses modular systems and AI-enabled workflows to sustain ongoing content, compound reach, and keep your story alive in the market.
What it solves
- Visibility spikes during big launches, followed by long stretches of silence.
- Content gaps that weaken audience engagement and trust.
- Slow, inefficient content production cycles that can’t meet demand.
- Outdated content that fails to resonate in real time.
How we work with clients
- Designing content strategies for continuous presence.
- Building modular content systems (templates, formats, themes) that scale.
- Standing up AI-enabled content production for speed and volume.
- Setting governance frameworks for consistency across teams and channels.
- Using analytics to refine what’s produced and where it goes.
Example deliverables
- Modular Content System & Template Library.
- Editorial and content calendar for priority channels.
- AI-generated content packages (social, email, micro-content) aligned with your brand.
- Governance guidelines for content and channel use.
- Engagement tracking dashboard and reporting cadence.
- Internal enablement toolkit for managing always-on rhythms.
Clarity contribution
Pulse = the presence.
It makes sure your brand doesn’t vanish between campaigns and that what you put out is consistent, relevant, and efficient to produce.
Engage
Stakeholder Activation & Mobilization
Turn stakeholders into partners and coalitions.
Engage goes beyond campaigns to orchestrate coalitions, partnerships, and mobilization efforts. It ensures the right people are activated inside and outside your organization to amplify impact.
What it solves
- Misaligned or skeptical stakeholders whose support is critical to success.
- Fragmented or shallow relationships across communities, partners, or key accounts.
- Lack of proactive buy-in during change, launches, or contentious issues.
- Missed opportunities to build coalitions that can carry the work further than marketing alone.
How we work with clients
- Mapping and prioritizing stakeholder groups for activation.
- Designing engagement strategies, from advisory groups to coalitions and community partners.
- Co-creating engagement plans with internal owners and external allies.
- Coordinating touchpoints across communications, events, and in-person interactions.
- Measuring engagement quality, not just volume.
Example deliverables
- Stakeholder Engagement & Mobilization Plan.
- Coalition or partnership activation blueprint.
- Stakeholder journey maps tied to key initiatives.
- Engagement toolkits for internal teams and field leaders.
Clarity contribution
Engage = the mobilization.
It builds the human infrastructure around your campaigns so support, advocacy, and action don’t depend on media alone.
For Quick Wins, Start with a Momentum
Accelerator.
Each Accelerator is a defined, outcomes-based engagement built to create traction you can measure quickly. Lower-friction to start, high-impact when it counts, with a clear path to go deeper if needed.
Boost
Boost is a focused campaign sprint designed to drive a specific outcome: enrollment, appointments, sign-ups, participation, turnout, without spinning up a full new marketing ecosystem.
Forge
Talk through what Momentum would mean for you.
When strategy exists on paper but not in the world, you need Momentum. We build the execution system, coordinated action, sustained presence, and measurable traction.