Is Saxum an ad agency? A PR firm? A digital shop?

The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.

We use bold methods.

We get bold results.

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George Kaiser Family Foundation:…
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Oklahoma City Ballet
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Canary
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First Fidelity Bank: Character…
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Shawnee Milling Company
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Wellmark
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Hill & Company
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YWCA

We bring bold perspective.

  • Superbowl 50 2016

    The Super Bowl of Advertising

    Once a year, America comes together to cheer or jeer for two football teams as they battle it out to become Super Bowl Champions. Why do we all watch? Tradition. Habit. Half-time show. Any excuse to party. Or is it to watch the commercials? That’s it, the commercials! Major advertisers, as well as the teams themselves, put in a lot of work for the Super Bowl. Advertisers pull out all the stops to make their brand stand out, become memorable, go viral and hope they are talked about for years to come. This is the Super Bowl of advertising, and…
    AUTHOR Dan Martel CATEGORY Advertising, Consumer, Creative
  • Privacy Graphic

    Respecting Patient Privacy in an Ever-Changing…

    Social media has become an integral part of the marketing mix for most hospitals and clinics today. It’s a dynamic medium offering a range of touchpoints that support two-way communication directly with target audiences. While engagement is an ideal metric of success, for healthcare organizations it comes with a challenge of balancing patient privacy and staying HIPAA compliant. For example, Facebook’s recent changes to their check-in feature allow visitors to post a picture to your facility’s page. While a patient or visitor can share that photo without violating HIPAA, they could inadvertently violate another patient’s privacy should someone be in…
    AUTHOR Lindsay Vidrine CATEGORY Digital, Health, Marketing
  • Saxum_2016 Trends Blog

    10 Marketing Trends to Watch in 2016

    There’s never been a more exciting time to be a marketer – so many screens, so many opportunities to tell a brand’s story. Here are 10  marketing trends to watch for in 2016: Influencer Marketing – Beyond a traditional celebrity endorsement, consumers are looking at non-celebrity influentials (particularly on YouTube) to help make purchasing decisions. Digital Integrity – Building and maintaining a brand reputation online goes far beyond a website and clever status updates on social media. Consumers have the ability to find out exactly how their peers feel about a brand, and they rely on go-to sites like Facebook,…
    AUTHOR Amy Blackburn CATEGORY Industry Expertise, Marketing, Tips and Tricks
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    5 Breakout Social Media Campaigns in 2015

    1) “Tinderpet” — Columbia ADA Creating Tinder profiles for the dogs was just a smart, unexpected idea. It grabs your attention immediately — Ivan Caro, Designer The Columbian Asociacion Defensora De Animales Y Del Ambiente (Society for the Protection of Animals) launched an unconventional campaign on Tinder matching shelter pets with sympathetic social media users. Sancho BBDO Bogota led an effort to create hundreds of pet profiles featuring their best photos to match Tinder users with a different kind of partner. The team then engaged in one-on-one conversations with users, inviting them to visit the pets in-person. Clearly, the campaign sought…
    AUTHOR Matt Woods, Intern CATEGORY Creative, Digital
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    Twilight, Jazzercise and Integrated Solutions: Meet…

    As a passionate problem solver, Amy brings more than 10 years of experience shaping clients’ digital ecosystems into effective brand platforms. Amy has worked with a wide array of brands and industries including Walmart, P&G, Arvest Bank, Crystal Bridges and Southwest Airlines. Her experience ranges from crafting digital campaigns, to leading complex web and mobile projects, to applying technology to create scalable business processes. She earned a Bachelor of Science in marketing from Oklahoma State University and a Master of Business Administration from John Brown University. When she’s not in the office or chasing after her two kiddos, Amy can…
    AUTHOR Matt Woods & Lindsay Laird CATEGORY Digital, News, Team

We love bold brands.

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