Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
February 28, 2015Creators of campaigns. Builders of brands. Artists, writers, photographers, and execs, our messages move the collective. Are you a member of The Order? Do you know one? Share away. #OKCAddy2015 P.S. Learn more about the making of The Order campaign in the days to come. PART 1 – The Idea Every year, in cities across America, the local ad club, made up of members from advertising agencies, marketing firms, media companies, printers and digital shops, hosts its annual award show – The ADDY® Awards. Typically, the honor of creating the yearly theme for the show falls to one of the…
February 24, 2015Developing an interactive online platform around a controversial case is no easy task. When family-owned arts and crafts retailer Hobby Lobby stood up for the religious freedom of private, family-owned businesses, the Saxum team stepped in to help manage its online presence. Last month, Saxum’s innovative work was shortlisted for a 2015 In2 SABRE Award for Best Use of Facebook. From December 2013 through July 2014, Saxum championed a Facebook page dedicated to the issues surrounding the Supreme Court case to cultivate an online community separate from Hobby Lobby’s consumer channels. Saxum’s approach was to use the page to its fullest potential when it came to…
January 20, 2015We’ve all heard it, ironically on social media, “Oh no, I don’t use social media, I try to enjoy the moment.” As digital culture soars and its shadow slowly swallows social norms, is our society becoming numb to real moments? Admittedly, it is a bit unnerving coming across a group of friends doused in silence with their noses in their phones, but if you dive a little deeper, chances are they’re checking out the same article/video/post. If you watch them even longer you’ll notice they begin to gasp, laugh, react and boom a discussion is born. So did the internet…
January 19, 2015Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, today announced it has opened an office in Houston and has hired agency veteran Teresa Henderson to serve as senior vice president of client development. “Opening an office in Houston is a natural expansion to support our large energy practice as well as multiple Texas clients. The city remains entrepreneurial and an exciting place to do business despite shifting energy prices.” said Renzi Stone, Saxum chairman and CEO. “We believe now is the perfect time for companies in all areas of the energy sector to prioritize their…
December 3, 2014For this month’s column on Public Relations Tactics on PRSA.org, Ken Jacob of Jacobs Communications Consulting, asked respected PR leader Renzi Stone, chairman and CEO of integrated communications agency Saxum, a series of questions about leadership. What were the most important leadership lessons you ever learned from the people for whom you worked during your career? I started my firm when I was 25, so I probably didn’t learn enough before going out on my own. I think the biggest leadership lesson learned, mostly from mentors, was this idea of servant leadership, as opposed to dictatorial leadership. The leaders I admire most…
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Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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