Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
July 23, 2015If producing ideas is a component of your job, at some point you’ll probably find yourself feeling a little rundown in the creative department. Maybe you’ve been leaning on your colleagues more than usual during brainstorm sessions. Maybe you’ve been delaying the start of a white paper or opinion piece. Or perhaps a big deadline is looming that hinges on a killer idea that you’re expected to deliver. How do you unlock your creative block? Here are a half-dozen recommendations – let’s call them “idea-mins” – to try. These supplements are regularly used by a diverse group of recently surveyed…
July 16, 2015There’s a proverb that proclaims, “The fastest horse cannot catch a misplaced word.” And while this may hold truer than many of us would like to admit in our face-to-face, phone and text message conversations, it appears that when it comes to email, technology has outrun horses once again – Google can, in fact, catch your misplaced email. *** You never know when it might strike – when it might happen to you. Somehow, it was only recently that I first made the blunder myself. That’s right – I sent an email to the wrong person. Hitting “send” was a…
July 7, 2015Instagram rolled out big changes to its U.S. users on June 23: a revamped explore page with relevant content and a robust, insta-taneous search feature that sorts photos by location for the first time. The full spectrum of changes in Instagram 7 present huge opportunities for exceptional pages to serve up photos with precision relevancy and for lesser-known accounts to leapfrog into reaching big-time audiences. The landscape has shifted, so savvy marketers and Instagrammers who understand the system’s new advantages can reap rewards by cutting through the noise of 70 million daily photos to acquire followers and achieve community-wide attention.…
June 30, 2015An energy client of ours recently made an acquisition. As we developed the plan, messaging and tools to announce the deal, I was reminded of the critical importance of communications during these events. As should occur, significant attention is given during any such transaction to ensure that the business aspects of the deal are right. For all the same reasons, great focus must be placed on communicating with all stakeholders. They need to hear the details of the transaction, the rationale behind it, and the impact on them. Overlooking or downplaying this important piece of the equation can lead to…
June 9, 2015With so many changes occurring in today’s health care industry, now is the time to think about the importance of your brand. If you work within the industry, ask yourself – What does my brand stand for? Does my brand resonate with consumers? Do people respect my brand? Am I doing enough to market my brand? It’s questions like these that smart brand managers ask themselves everyday. Strong branding is as vital in healthcare as it is in any other industry. The key is trust. When it comes to making health care decisions, the brand-customer relationship is exceptionally personal; sooner…AUTHOR Dan Martel CATEGORY Health
What Our Clients Say
Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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