Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
September 30, 2015Internships provide a concentrated experience, a networking launch-pad and a litmus test to determine whether you actually love the career you think you want. Here’s the problem: new applicants are flanked on every side by 99 seemingly identical candidates clutching their resumes in-hand and sprinting to steal your dream position. Claim your spot as a top candidate by intentionally dodging all-too-common pitfalls. It’s your career. Make a bold move. Mistake #1: Ignoring directions and requirements. Required documents, application deadlines and position prerequisites deserve more than a passing glance. Entering the running for an interview starts with thoroughly understanding and observing…AUTHOR Matt Woods CATEGORY Tips and Tricks
September 23, 2015Even if you don’t work in the energy sector, you need not look far to find evidence the United States is experiencing an energy renaissance, a boom in production unlike any other in our nation’s history. Those of a certain age likely remember the 1973 oil crisis in which an embargo from OPEC led to a quadrupling of oil prices and mile-long lines outside gas stations. While we’ve certainly made vast progress in energy production, that progress has been largely uneven across the country mostly due to two reasons: 1) The United States is geographically large: Our nation’s energy resources and…
September 14, 2015When is the last time you read a New York Times headline touting “Happy Fruit & Veggies Month?” Not ringing a bell? You may be surprised to learn that there’s a national health observance called “Fruits & Veggies – More Matters Month” with its own official toolkit on the U.S. Department of Health & Human Services’ website. These days, it seems there’s an awareness day, week or month for everything, which can muddy the water when it comes to getting marketing traction for worthy causes or more well-known observances. Here are a few ways to cut through the clutter when…
September 2, 2015See the evolution of Google’s logo throughout the years. Search engine giant and Silicon Valley icon, Google, revised their logo for the first time in two years on Sept. 1. To examine one of the most widely recognized brands in technology today, three Saxumites offer their unique insights into the logo’s new tweaks, impact and strategy moving forward. Will Hodges, senior account executive: I think the clean, bold font and more prominent letter “G” are receiving focused attention, but I’m more interested in the decision behind the logo. This change obviously comes on the heels of Google’s recent restructuring under their new parent…
August 25, 2015If you’ve ever been in any sort of marketing meeting, chances are you’ve heard the phrase Return on Investment (ROI). While the term is easy to throw around, actually measuring marketing ROI can be quite difficult and even perhaps misleading. At Saxum, we measure Return on Engagement (ROE) instead of ROI. Return on Engagement (ROE) measures the exchange between brands and stakeholders within the market, allowing us to make calculated and informed decisions, moving quickly to fine-tune tactics so campaigns are efficient and effective. The traditional ROI model measures results such as impressions generated through advertising, number of media articles…
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Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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