Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
April 24, 2015On April 21, Google released a significant update to their search engine algorithm impacting mobile search results in a way that favors webpages deemed “mobile friendly”. When a user searches Google using a mobile device, webpages that are optimized for mobile will be ranked higher and appear higher in organic search results. This change does not replace relevant content as a major ranking factor in search results, but it does give the mobile friendly page a considerable boost in results ranking. What does Google consider “Mobile Friendly”? When Google’s search result robots crawl and index your pages to determine the…
April 15, 2015The second quarter of 2015 signals the beginning of the 2016 election cycle. With each presidential campaign kickoff, Americans will be pummeled with messages and images across all media platforms from multiple candidates up until November 2016. Among these recent announcements, none has been more notable than Hillary Clinton’s. Following Clinton’s much-anticipated formal announcement, many were quick to criticize her campaign. But it wasn’t her proposed policies or her stance on hot-button issues that fueled the fire. It was the logo chosen to headline her campaign. The Clinton campaign’s nameless, minimalist approach to the logo was quickly deemed “boring” and…
April 15, 2015Step Up is our nonprofit grants program that provides pro-bono services to qualifying nonprofits with a primary goal of making an impact in the communities where the company operates. After launching in 2009, we are proud to claim donated services of more than $400,000 to 10 Oklahoma nonprofits. For 2015, we are excited to announced that we recently selected The National Cowboy and Western Heritage Museum and the Center of the Universe Festival to each receive a $25,000 pro-bono grant through the program. In our President Debbie Schramm’s own words: “We are honored to work with two outstanding organizations that improve the quality of life in our state…
April 14, 2015As a health care professional, you focus on providing the highest level of care to your patients or developing the best products to better serve your clients who care for patients. You may think you have no need for a grassroots coalition, but it is critical to build a network of supporters before you need them to take action. Brand advocates are valuable for referrals and word-of-mouth brand building, as well as more urgent circumstances like when you need help pushing for legislative change or brand defenders in a crisis situation. Having an existing coalition to call on will help…
April 7, 2015Two weeks ago, developers from all over the world met in San Francisco at the annual F8 Facebook Developer Conference to hear what Facebook would be rolling out in the coming year. Sometimes this is applicable to businesses and communications professionals, other times it’s a bunch of technical mumbo jumbo. This year, there were several key takeaways that all businesses should have on their radar: Soon, customers will be able to directly communicate with representatives from your company through Facebook’s Messenger platform. In a subtle move that could essentially disrupt the customer service industry, Facebook will begin rolling out the ability…
What Our Clients Say
Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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