Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
June 9, 2015With so many changes occurring in today’s health care industry, now is the time to think about the importance of your brand. If you work within the industry, ask yourself – What does my brand stand for? Does my brand resonate with consumers? Do people respect my brand? Am I doing enough to market my brand? It’s questions like these that smart brand managers ask themselves everyday. Strong branding is as vital in healthcare as it is in any other industry. The key is trust. When it comes to making health care decisions, the brand-customer relationship is exceptionally personal; sooner…AUTHOR Dan Martel CATEGORY Health
June 2, 2015When you Google “why it’s important to have,” the suggested search copy lists: 1) “friends” and 2) “a website.” Google tells us what we already know: it’s important to have friends and it’s important to have a website. Furthermore, organizations make friends by inviting them to visit online. While some organizations and many small businesses still manage to do business without one, research informs us that a website is, in fact, a critical component of professional success. Websites allow visitors to get to know you and can serve as an open house. Once the website is built, the work is…
May 20, 2015Video is versatile, flexible, vibrant and attention-grabbing. It’s cost-effective and it gets results. Does your marketing communications mix draw your audiences in by utilizing the power of video? Enjoy these clips from from Saxum’s archive of award-winning video campaigns. See how video draws you – the viewer – in, keeps your attention and tells a compelling story. By Grant Zellner, Senior Copywriter and Creative Strategist, & Zane Rader, Videographer
May 12, 2015From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health. While there is no shortage of health information for employers to share, the following tips provide a strategic approach for a more effective delivery: Provide actionable resources, not information overload. Employees want their employer to play a larger role in providing preventative health information, with…
May 4, 2015You have it all – a stellar location on the convention floor, a great product or service, energized and knowledgeable booth personnel, lots of cool giveaways, and enough food and drink to feed an army – just like everyone else. How do you stand out? Getting visitors to your booth matters, and it’s even better when they stick around for a few minutes. But the real payoff comes when they remember you and follow up. Here are five tips that will help you provide a memorable, impactful experience for attendees- one that will lead to valuable lasting relationships that extend…
What Our Clients Say
Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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