Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
May 20, 2015Video is versatile, flexible, vibrant and attention-grabbing. It’s cost-effective and it gets results. Does your marketing communications mix draw your audiences in by utilizing the power of video? Enjoy these clips from from Saxum’s archive of award-winning video campaigns. See how video draws you – the viewer – in, keeps your attention and tells a compelling story. By Grant Zellner, Senior Copywriter and Creative Strategist, & Zane Rader, Videographer
May 12, 2015From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health. While there is no shortage of health information for employers to share, the following tips provide a strategic approach for a more effective delivery: Provide actionable resources, not information overload. Employees want their employer to play a larger role in providing preventative health information, with…
May 4, 2015You have it all – a stellar location on the convention floor, a great product or service, energized and knowledgeable booth personnel, lots of cool giveaways, and enough food and drink to feed an army – just like everyone else. How do you stand out? Getting visitors to your booth matters, and it’s even better when they stick around for a few minutes. But the real payoff comes when they remember you and follow up. Here are five tips that will help you provide a memorable, impactful experience for attendees- one that will lead to valuable lasting relationships that extend…
April 28, 2015For decades, a watch was an indispensable accessory. When cell phones became the norm, many gave up on the watch and began using their phones to tell time. Now, the watch is back in fashion with a twist: as an integrated partner, be that with your health, your phone, your tablet, or even your golf game. In the case of the Apple Watch, it’s all of the above. There is no doubt that the prevalence and rapidly changing technology of the cell phone changed the way we market. By designing mobile sites and developing mobile applications, we adapted to the…
April 24, 2015On April 21, Google released a significant update to their search engine algorithm impacting mobile search results in a way that favors webpages deemed “mobile friendly”. When a user searches Google using a mobile device, webpages that are optimized for mobile will be ranked higher and appear higher in organic search results. This change does not replace relevant content as a major ranking factor in search results, but it does give the mobile friendly page a considerable boost in results ranking. What does Google consider “Mobile Friendly”? When Google’s search result robots crawl and index your pages to determine the…
What Our Clients Say
Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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