Is Saxum an ad agency? A PR firm? A digital shop?
The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.
We use bold methods.
We get bold results.
We bring bold perspective.
September 2, 2015See the evolution of Google’s logo throughout the years. Search engine giant and Silicon Valley icon, Google, revised their logo for the first time in two years on Sept. 1. To examine one of the most widely recognized brands in technology today, three Saxumites offer their unique insights into the logo’s new tweaks, impact and strategy moving forward. Will Hodges, senior account executive: I think the clean, bold font and more prominent letter “G” are receiving focused attention, but I’m more interested in the decision behind the logo. This change obviously comes on the heels of Google’s recent restructuring under their new parent…
August 25, 2015If you’ve ever been in any sort of marketing meeting, chances are you’ve heard the phrase Return on Investment (ROI). While the term is easy to throw around, actually measuring marketing ROI can be quite difficult and even perhaps misleading. At Saxum, we measure Return on Engagement (ROE) instead of ROI. Return on Engagement (ROE) measures the exchange between brands and stakeholders within the market, allowing us to make calculated and informed decisions, moving quickly to fine-tune tactics so campaigns are efficient and effective. The traditional ROI model measures results such as impressions generated through advertising, number of media articles…
August 10, 2015When meeting someone new, a common question is, “What do you do?” For agency client service professionals, the answer is much more than “I work in client service.” The short version is that those working in client service serve as a liaison between the client and the agency. But the longer version reveals that client service pros wear many hats – strategic lead, project supervisor, financial manager – and in some instances sounding board, cat herder and hugger. The main priority for client service professionals at Saxum is strategic oversight. We work with clients and other teams to research, define,…
July 29, 2015Big Data has emerged as the currency of the 21st Century, and in the process has become synonymous with our daily lives. Recent studies have estimated more than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide. With this proliferation of connectedness, data production will be 44 times greater in 2020 than it was in 2009. This is good news for organizations and individuals alike, enabling companies to make better-informed business decisions and allowing consumers to get the most value from products and services. But the data itself represents only a portion of Big Data’s true…
July 23, 2015If producing ideas is a component of your job, at some point you’ll probably find yourself feeling a little rundown in the creative department. Maybe you’ve been leaning on your colleagues more than usual during brainstorm sessions. Maybe you’ve been delaying the start of a white paper or opinion piece. Or perhaps a big deadline is looming that hinges on a killer idea that you’re expected to deliver. How do you unlock your creative block? Here are a half-dozen recommendations – let’s call them “idea-mins” – to try. These supplements are regularly used by a diverse group of recently surveyed…
What Our Clients Say
Saxum is always coming up with unique ways to tell our story, and I know they are going to get the job done. Katie Frey, Communications Manager
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