Saxum - Full Service Marketing Agency

Is Saxum an ad agency? A PR firm? A digital shop?

The future of marketing communications is integration – blending traditional and emerging techniques to maximize the effectiveness of marketing strategies. At Saxum, integration is reflected in everything we do. We have the ability to adapt seamlessly to any client in any industry, pursue any audience, scale to any project and any budget and achieve any objective.

We use bold methods.

We get bold results.

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Canary
Twin Eagle Resource Management
First Fidelity Bank: Character…
Wellmark
Shawnee Milling Company
Interstate Natural Gas Association…

We bring bold perspective.

  • Super Bowl 51

    Nida Nizami – Social Media Standpoint What’s the Super Bowl without banter from the world’s largest sports bar, better known as social media? In recent years, the game viewing experience isn’t complete without tuning in to see what the rest of the nation has to say on Facebook, Twitter, Instagram and Snapchat. TV ad buys alone are no longer enough to sustain a successful Super Bowl campaign in the digital era. TV commercials start the conversation and social media completes it. Social media users showed up this year with 27.6M tweets related to #SB51 and 240M interactions on Facebook. Here are the top…
    AUTHOR cmunns CATEGORY Advertising, Creative, Digital, Entertainment, Marketing
  • Year in Review: Best of 2016 Campaigns

    So clever you wish you’d thought of it: Ikea Ikea is like Christmas morning – but on any day of the year. One simply can’t drive by Ikea and not get lost in the madness that lies in its midst. Ikea has always kept its advertising simple. True to form, Ikea introduced brilliant, simple ideas in 2016. The company’s best campaign of the year, “Retail Therapy,” played on human error by renaming household items to commonly Googled phrases like “My Partner Snores” (a twin daybed), “My Partner Annoys Me” (a desk with a screen between the two chairs), and “How…
    AUTHOR cmunns CATEGORY Advertising, Entertainment, Marketing
  • Change Management: A Smart Business Move

    Change. Did you just shudder? Did you start having flashbacks of a new process that took twice as long? Or maybe a system that you had no idea was changing or how to navigate. Have you experienced morale decreasing around the water cooler as everyone aired their grievances about things happening to them and feeling de-valued and out of control? Too often, companies proceed with new systems, processes or organizational changes solely focused on delivering the technical solution. While, yes, you must deliver a solid technical solution, that solution will be useless if no one uses it. This is where…
    AUTHOR cmunns CATEGORY Industry Expertise, Tips and Tricks
  • CEO in the City

    In August, I took a sabbatical of sorts from Saxum, the agency I founded 13 years ago, and moved to New York with my wife and two young boys. We rented an apartment and I set out to explore the city. Twenty-four meetings later, eight of which were with New York agency heads, I noticed some common themes about our industry and what’s on the horizon. Don’t be the Hero The job of an agency CEO is to lead. It is a pretty straightforward proposition. So why do so many agency leaders, particularly in smaller firms, spend their time playing…
    AUTHOR cmunns CATEGORY Industry Expertise, Marketing, Tips and Tricks
  • Marketing to the Modern Patient

    Today’s patient wants it all – expertise, convenience and individualized care. They appreciate advancements and technology, but the patient experience is tied more to how you make them feel. There is more data and insight available than ever before to help effectively market to the modern patient, but all of this data can be overwhelming. That’s why we created an infographic to help health care marketers better understand the profile of the modern patient. Patients are more informed thanks to online tools and direct-to-consumer marketing. They are cost-conscious and seek a personalized patient experience. Despite the challenges these traits may…
    AUTHOR cmunns CATEGORY Health, Industry Expertise, Marketing

We love bold brands.

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Saxum is an equal opportunity employer and believes a diverse workforce is a key to understanding the many audiences we seek to reach for our clients.

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