The messaging and promotional tactics we enacted for publicity resulted in large donations of advertising space by Oklahoma City’s top media outlets. While the campaign ran year round, the media donations were strategically aimed during peak viewing periods to drive awareness into October, Domestic Violence Awareness Month.
Work > YWCA
Taking on Difficult Conversations
Domestic violence is a topic not often discussed openly in our society, and, as Oklahoma City’s only certified shelter for battered women, YWCA is keenly aware of how pervasive this problem is. They wanted to educate and engage the community to empower women to stand up and speak out against domestic violence.
Uncomfortable :30 Spot
