Work > The Bob Dylan Archives

A Historic Announcement for an American Icon

In March 2016, George Kaiser Family Foundation and The University of Tulsa acquired The Bob Dylan Archive, a collection of more than 6,000 items spanning nearly 60 years of Bob Dylan’s life and career.

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WHAT WE DID

We coordinated an exclusive with the New York Times for the initial announcement and followed it with a nationally distributed news release and a press conference for local Tulsa media.

WHAT WE DID

We coordinated an exclusive with the New York Times for the initial announcement and followed it with a nationally distributed news release and a press conference for local Tulsa media.

WHAT WE DID

Saxum was also responsible for launching social media channels for The Archive, executing a paid social media campaign and creating a one-day statewide Snapchat geofilter.

Results

2 Billion + People

Media & More


More than 450 outlets placed the press release, reaching an audience of more than two billion.

Trending Topic

Driving Traffic


Social media content and ads generated more than 17,000 clicks to The Archive’s new website, and the announcement was a national trending topic on Facebook and Twitter.

Filter Happy

Engagement


Statewide Snapchat filter was used by 16,200 people and was viewed nearly 270,000 times.

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