WORK

Communicating in Times of Crisis

Grand River Dam Authority

With the immense responsibility of managing more than 70,000 acres of water in northeast Oklahoma, the Grand River Dam Authority (GRDA) faces the constant potential crises. They needed a comprehensive communications plan that clarified responsibilities, policies and procedures and ensured preparedness in the event of a crisis.

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Exploring America’s Energy Story

U.S. of Energy

The story of energy in America is a great one — one that deserves to be told clearly and passionately to a range of audiences both domestic and abroad. Saxum’s goal for U.S. of Energy is to make that story, with all of its complexities, relevant and easier to understand.

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Building Brand Awareness Through Leader Recognition

Global Health

GlobalHealth, Inc. provides healthcare coverage solutions to thousands of Oklahomans. With a recurring challenge of membership growth among the education sector and stringent regulations related to outreach methods, they were in search of a creative way to reach this important audience.

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Creating Culture By Empowering Artists

Tulsa Artist Fellowship

The Tulsa Artist Fellowship (TAF) is a program that provides an unrestricted stipend and work-space in Tulsa, Oklahoma to artists so they can pursue and share their individual artistic vision. The program also aims to help expand and enrich the Tulsa arts scene. Each year TAF The Tulsa Artist Fellowship enhances Tulsa’s growing art scene… Read more »

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Andy the Apple Takes Tulsa on a Learning Adventure

Talking is Teaching/Opportunity Institute

The majority of a baby’s brain is formed by age three, and simple actions like talking, reading and singing can help boost their development. Talking is Teaching is a public awareness and action campaign of Too Small to Fail, helping parents recognize their power to boost their children’s early brain and vocabulary development.

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Driving Interactive Engagement

The Gathering Place

As the largest recreation and civic development project in Tulsa’s history, a basic groundbreaking was not an option for the start of construction on A Gathering Place for Tulsa. We were tasked with generating excitement among the community for a park that would not officially open to the public for another four years.

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Providing Access to Excellent Education

Teach For America

Designated as a high-needs region, Tulsa has historically ranked low on Teach for America (TFA) applicant selection surveys. It was important for the Tulsa region to improve the city’s reputation with potential TFA candidates because TFA provides essential access to education in Tulsa. The goal was simple: increase the number of applicants choosing Tulsa during… Read more »

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A Historic Announcement for an American Icon

The Bob Dylan Archives

In March 2016, George Kaiser Family Foundation and The University of Tulsa acquired The Bob Dylan Archive, a collection of more than 6,000 items spanning nearly 60 years of Bob Dylan’s life and career.

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Unifying the Brand After Acquisitions

Twin Eagle

Twin Eagle provides wholesale energy and midstream services throughout North America. After making several acquisitions, Twin Eagle decided to go through a rebranding process. As part of that process, Saxum conducted a brand audit and updated the website to better showcase the company’s expanded offerings.

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Storytelling for Higher Education

The University of Oklahoma

Leadership at the University of Oklahoma (OU) wanted to refresh the school’s brand with new 30-second television spots that would air during football games, reaching a larger national and regional audience. OU wanted to tell a story that would draw people in and effectively deliver its message.

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Changing State Policy to Better the Community

Oklahomans for Criminal Justice Reform

A coalition of Oklahoma community leaders and experts, Oklahomans for Criminal Justice Reform, aimed to pass two State Questions that would reduce the state’s prison population, save money and make communities safer by helping return people who have committed low-level offenses to productive citizens.

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Going Behind the Beauty to Uncover a Deeper Story

OKC Ballet

In 2013, Saxum selected Oklahoma City Ballet as one of its Step Up grant recipients. The company wanted to revitalize its brand and build its reputation as one of the most prestigious fine arts organizations in the state, while ultimately increasing ticket sales and donors.

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Taking on Difficult Conversations

YWCA

Domestic violence is a topic not often discussed openly in our society, and, as Oklahoma City’s only certified shelter for battered women, YWCA is keenly aware of how pervasive this problem is. They wanted to educate and engage the community to empower women to stand up and speak out against domestic violence.

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Breathing New Life into Product Promotion

First Fidelity Bank

First Fidelity Bank (FFB) serves customers across 30 locations in Oklahoma City, Tulsa and Phoenix. FFB was seeking a unique way to educate and encourage new and existing customers to take advantage of the variety of products they offer, including mortgages, auto loans, home equity loans and more.

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Protecting the Rights of Family Business

Hobby Lobby

In September 2012, Hobby Lobby Stores, Inc. filed a lawsuit opposing the Health and Human Services mandate, which would force the Christian-owned-and-operated family business to provide in their health insurance plan four potentially life-terminating drugs and devices.

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Targeting the Tech-Savvy

HSI Sensing

HSI Sensing needed to revamp its website to appropriately target tech-savvy engineers. Armed knowing that this audience tends to research products online before purchasing, it was critical that the new website make products easy to find and communicate the company’s culture through strong visual appeal and functionality.

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Simplifying the Complex with Data Visualization

American Petroleum Institute

Each year, the U.S. Energy Information Administration releases its Annual Energy Outlook, providing insight into what the American energy landscape will look like in the future. While the data is important and widely used throughout the industry, its presentation needed modification to ensure user-friendliness.

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Identifying, Educating and Mobilizing Advocates

Williams

As an energy leader in North America, Williams is committed to educating stakeholders about the numerous benefits of natural gas. In 2014, they set out to create positive sentiment toward the newly proposed Atlantic Sunrise Expansion Project (ASR), designed to increase capacity of the existing Transco pipeline system.

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Making Media Relations Count

7-Eleven

Each year on July 11, 7-Eleven® Stores celebrates 7-Eleven Day. The company wanted to generate awareness and buzz for the event by engaging the local media outlets in a unique way.

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Elevating the Voice of an Industry

Interstate Natural Gas Association of America

The Interstate Natural Gas Association of America (INGAA) Foundation wanted to develop a campaign that engaged their member companies in educating the public on the benefits of natural gas and natural gas pipelines.

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