In this episode, Jeff and Joel also discuss whether ESG is just a fad or here to stay. Jeff explains our obsessed for good philosophy and how it impacts our work. As a member of the UN Global Compact, the world’s largest corporate sustainability initiative, we believe every company has an obligation to not only focus on the bottom line, but to also focus on change for good. Jeff takes a deep dive into what this means and how it affects the work we do and who we do it with.
Jeff also illustrates how Saxum helps businesses make meaningful and measurable change through smart and efficient investments in marketing strategies and new technologies via our Saxum Revenue Marketing℠. We use both a tactical and strategic approach to encourage audiences to take action and impact sales.