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Every Kid Counts Oklahoma

Launching a Legacy: Every Kid Counts OK

Every Kid Counts Oklahoma

Every Kid Counts Oklahoma was established to ensure that every Oklahoma student has access to equal opportunities and education in order to succeed. Together with their community partners, they pass policies that create change in the Oklahoma education system.


Every Kid Counts Oklahoma (EKCO) is a new organization seeking to connect all Oklahoma students with a quality education. Lack of awareness of this new organization and its mission/vision has prevented EKCO from reaching key audiences and activating supporters in order to reach its goals to bring change to Oklahoma education.


EKCO faces unique challenges in reaching the right audiences to truly effect change in Oklahoma education. Branding and marketing efforts have been crucial as we begin to establish EKCO as a leader working toward Oklahoma education reform.


Saxum recommended a full branding and marketing strategy to develop EKCO’s brand and messaging. We conducted persona research which allowed us to develop messaging for each target audience, as well as to develop a full branding suite for the client. In addition, we provided a marketing plan with specific strategies and tactics to be implemented throughout 2020. 


Saxum developed messaging for three persona groups: teachers, community leaders and parents. We created a logo and a full branding suite for the client. We also began implementation of the marketing plan, including initial meetings with teachers to introduce the brand. 

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