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ESG: An Impact Story Worth Sharing


Williams

Leading infrastructure energy company, Williams, needed to take a more external approach to communicating their ESG efforts to increase stakeholders’ awareness of and engagement.

Challenge

Williams is a leading energy infrastructure company focused on connecting significant hydrocarbon resource plays to growing markets for natural gas and natural gas liquids. Starting in 2017, Williams realized they needed to take a more external approach to communicating their ESG efforts to increase stakeholders’ awareness of and engagement with its commitment to corporate responsibility, transparency and environmental stewardship.


Insights

In an effort to better understand Williams’ specific objectives and goals as it relates to ESG, Saxum conducted interviews with key team members across the company, from executive leadership and the corporate communications team to the internal communications and community relations teams. We gathered data and helped determine the most authentic and compelling information to contextualize for an external audience.


Solution

Over the course Saxum’s relationship with Williams, we have counseled the communications and leadership teams on how best to position their ESG initiatives. In 2017, we launched an award-winning ESG website featuring data, stories and other related content. In 2019, we conducted a complete refresh of the Williams corporate website, and ultimately recommended evolving the ESG website content and incorporating it into the new site with a renewed focus on the company’s ESG and sustainability efforts.


Results

From the very beginning, we were able to help Williams build a strong foundation and strategy for positioning their ESG work externally. In addition to the website work, we also provided direction on how to support this work across other channels, including their newsroom and social media channels. Saxum also assisted in developing assets as part of Williams’ Climate Commitment announcement in 2020.