ZincFive needed help elevating its brand and sharing its story with prospective clients and investors. They wanted a world-class brand that established them as a market leader and innovator of a new power battery category. At the time, their messaging was technical and lacked emotion, which didn’t articulate the vision they were hoping to achieve.
Following key customer and market research, Saxum determined the following would have a clear impact on brand direction:
Leveraging Saxum’s Brand Advantage℠ Solution, we crafted The Power of Good Chemistry brand platform. To bring this brand to life, we created a new website, launched a paid media campaign and refreshed ZincFive’s corporate narrative materials. In addition, we equipped their team with messaging and internal communications tools to activate and excite internal employees around the elevated brand.
Saxum developed a new brand for ZincFive that launched in January 2022 and included: