Work > YWCA

Taking on Difficult Conversations

Domestic violence is a topic not often discussed openly in our society, and, as Oklahoma City’s only certified shelter for battered women, YWCA is keenly aware of how pervasive this problem is. They wanted to educate and engage the community to empower women to stand up and speak out against domestic violence.

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WHAT WE DID

After brainstorming and conceptualization, we developed the “Uncomfortable” campaign – a fully integrated campaign with television, print, outdoor and digital elements. This campaign targeted men, communicating that the first step toward solving domestic violence is beginning to acknowledge it.

WHAT WE DID

After brainstorming and conceptualization, we developed the “Uncomfortable” campaign – a fully integrated campaign with television, print, outdoor and digital elements. This campaign targeted men, communicating that the first step toward solving domestic violence is beginning to acknowledge it.

WHAT WE DID

We pitched the campaign to nearly 500 community leaders and media entities to educate about the domestic violence problem and to empower men to be a part of the solution.

Uncomfortable :30 Spot

Results

The messaging and promotional tactics we enacted for publicity resulted in large donations of advertising space by Oklahoma City’s top media outlets. While the campaign ran year round, the media donations were strategically aimed during peak viewing periods to drive awareness into October, Domestic Violence Awareness Month.

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