Work > 7-Eleven

Making Media Relations Count

Each year on July 11, 7-Eleven® Stores celebrates 7-Eleven Day. The company wanted to generate awareness and buzz for the event by engaging the local media outlets in a unique way.

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What We Did

On 7-Eleven Day, we delivered more than 300 Icy Drinks to four television stations, 15 radio stations and two print publications. We also boosted online engagement through web and social content and coordinated a photo shoot to capture the celebration.

Results

We secured media coverage across the metro area leading up to and on 7-Eleven Day, generating 21 print and broadcast placements and reaching more than 1.4 million people. Several radio stations, television stations and individual reporters and producers also posted about the event on social media.

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