Work > First Fidelity Bank

Breathing New Life into Product Promotion

First Fidelity Bank (FFB) serves customers across 30 locations in Oklahoma City, Tulsa and Phoenix. FFB was seeking a unique way to educate and encourage new and existing customers to take advantage of the variety of products they offer, including mortgages, auto loans, home equity loans and more.

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WHAT WE DID

We developed the “Products With Character” multimedia creative campaign featuring lively, animated characters to represent FFB’s product offerings. It was implemented via television, outdoor, print and digital placements.

WHAT WE DID

We developed the “Products With Character” multimedia creative campaign featuring lively, animated characters to represent FFB’s product offerings. It was implemented via television, outdoor, print and digital placements.

WHAT WE DID

We developed the “Products With Character” multimedia creative campaign featuring lively, animated characters to represent FFB’s product offerings. It was implemented via television, outdoor, print and digital placements.

WHAT WE DID

We developed the “Products With Character” multimedia creative campaign featuring lively, animated characters to represent FFB’s product offerings. It was implemented via television, outdoor, print and digital placements.

Results

Sustainable Investment

We are entering the third year of utilizing the Addy Award-winning “Products With Character” concept. As new products are released, we’ve added new characters and maintained a fresh voice and way of interacting with FFB’s customers.

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