Sun Blows Up Today - Saxum


Sun Blows Up Today

Wayne Coyne of The Flaming Lips

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So here we go again, another Super Bowl. I’ve seen so many, I honestly could not tell you which Super Bowl this is, but I do know this year the big game is between the Baltimore Ravens and the San Francisco 49ers. The one person who is probably the most invested in the outcome of this game is the mother of the two Harbaugh brothers who coach each team.

We all know the real reason most people watch – it’s for the television commercials! You know, it wasn’t too long ago when we all waited in anticipation for the these spots and then spent the next several weeks talking about our favorites with friends, at work, in school, out to lunch, in bed, wherever. Oh, and by the time most of you read this blog, the game will be over, and you’ll have formed your own opinion as to which commercial was the best of the lot.

This year, Wayne Coyne and the Flaming Lips wrote and performed an original song “Sun Blows Up Today” for a new Hyundai spot that you will see (or have seen, depending on when you read this). I sat down with Wayne and discussed the idea of the band appearing in a Super Bowl spot.

It was evident that he had a great time making the commercial, and as soon as our interview was over, he was bound for Los Angeles to film another commercial for another major brand (could not disclose the name). Let me know what you thought of the new Hyundai commercial; just curious.

Thanks to the explosion of social media, advertisers like Hyundai have found new ways to engage consumers and have made many of their spots interactive. They are pushing the envelope both creatively as well as interactively. It’s also a great way for a band like the Flaming Lips to introduce new music to their fans. As part of their partnership, Hyundai will give away 100,000 free downloads of the song at The Lips will be putting out a new album of original music in April. In the meantime, look for Wayne and the Lips starring in the latest Super Bowl television commercial for Hyundai.

Broadcast Version

Extended Version

(Credit to INNOCEAN USA for the ad.)


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