Health Ad Agency, PR firm, & Digital Marketing - Saxum

SpecialtiesHealth

The spotlight on today’s health industry is unprecedented.


With concerns of rising costs, expanding regulations and product safety, there’s no shortage of debate and misinformation in the marketplace. Understanding the many facets to health is key to effectively communicating your message. For modern health brands, that means building trust with target audiences who are smart, cost-conscious and bombarded by distracting and often conflicting information.

Whether communicating directly to a consumer or influencing B-to-B opinion leaders, Saxum gets to know your brand, your team and your challenges. We create a unique communications strategy, utilizing our breadth of tools and depth of relevant experience. Just as in health, there is no one-size-fits-all solution. Our success is a result of our ability to take complex health challenges and create stories that are bold, relatable and valuable to your organization’s target audiences.

Related Work

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ProCure
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GlobalHealth
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Key Health Institute
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Oklahoma Breast Care Center
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OCU School of Nursing
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Coordinated Care Oklahoma
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University of Oklahoma HSC
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Cypress Springs Alzheimer’s and…

Team Members

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Lindsay Vidrine
Senior Account Director & Health Practice Lead
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Chad Bianco
Senior Art Director
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Ivan Caro
Designer
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Melanie Christian
Senior Account Director and General Manager, Tulsa
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Amy Pyles
Vice President, Digital
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Aran Bruce
Senior Digital Strategist
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Kate Cunningham
Senior Account Executive
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Houda Elyazgi
Account Director & Social Good Practice Lead
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Lindsay Laird
Vice President, Business Development
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Lisa Lloyd
Integrated Project Director
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Jeff Lowe
Technical Director
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Dan Martel
Senior Vice President, Chief Creative Officer
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Jenifer McAbee
Digital Project Manager
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Madison Pace
Account Executive
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Jessica Robbins
Associate Creative Director, User Experience
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Debbie Schramm
President
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C. Renzi Stone
Chairman and CEO
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Logan Walcher
Designer
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Ashley Wilemon
Senior Vice President, Public Relations and Public Affairs
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Nida Nizami
Social Media Coordinator

Related Posts

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    Marketing to the Modern Patient

    Today’s patient wants it all – expertise, convenience and individualized care. They appreciate advancements and technology, but the patient experience is tied more to how you make them feel. There is more data and insight available than ever before to help effectively market to the modern patient, but all of this data can be overwhelming. That’s why we created an infographic to help health care marketers better understand the profile of the modern patient. Patients are more informed thanks to online tools and direct-to-consumer marketing. They are cost-conscious and seek a personalized patient experience. Despite the challenges these traits may…
    AUTHOR Jeff Lowe CATEGORY Health, Industry Expertise, Marketing
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    Respecting Patient Privacy in an Ever-Changing…

    Social media has become an integral part of the marketing mix for most hospitals and clinics today. It’s a dynamic medium offering a range of touchpoints that support two-way communication directly with target audiences. While engagement is an ideal metric of success, for healthcare organizations it comes with a challenge of balancing patient privacy and staying HIPAA compliant. For example, Facebook’s recent changes to their check-in feature allow visitors to post a picture to your facility’s page. While a patient or visitor can share that photo without violating HIPAA, they could inadvertently violate another patient’s privacy should someone be in…
    AUTHOR Lindsay Vidrine CATEGORY Digital, Health, Marketing
  • Healthcare Reputation Online

    Healing your Online Reputation

    Neophobia – the fear of anything new. Sometimes I wonder if health care practitioners able to diagnose neophobia also suffer from it when it comes to online brand engagement. The mantra of many is that they don’t need to worry about their online reputation because what they’ve been doing to attract new patients has always worked in the past. But these new communication tools – online review sites, social media, search engine optimization, paid search – aren’t going away. The companies embracing online avenues are pulling up and away from those that aren’t. And adopting now means you have the opportunity…
    AUTHOR Rachel Hinderman CATEGORY Health, Industry Expertise, Tips and Tricks
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    Why Brands Matter in the Changing World of Health…

    With so many changes occurring in today’s health care industry, now is the time to think about the importance of your brand. If you work within the industry, ask yourself – What does my brand stand for? Does my brand resonate with consumers? Do people respect my brand? Am I doing enough to market my brand? It’s questions like these that smart brand managers ask themselves everyday. Strong branding is as vital in healthcare as it is in any other industry. The key is trust. When it comes to making health care decisions, the brand-customer relationship is exceptionally personal; sooner…
    AUTHOR Dan Martel CATEGORY Creative, Health, Industry Expertise
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    Employee Health Starts with Employers

    From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health. While there is no shortage of health information for employers to share, the following tips provide a strategic approach for a more effective delivery: Provide actionable resources, not information overload. Employees want their employer to play a larger role in providing preventative health information, with…
    AUTHOR Lindsay Vidrine CATEGORY Consumer, Health, Industry Expertise, Uncategorized

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