Specialty group, Lithos, will provide integrated marketing communications services
Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the launch of a new division named Lithos focused on supporting entrepreneurial clients in Oklahoma.
From start-ups to corporations, the Lithos division provides integrated marketing communication services, including strategic planning, branding, media relations, social media management, website development and other creative services. The new division is named Lithos, the Greek word for “stone,” after the agency’s founder and CEO, C. Renzi Stone.
“The market for entrepreneurs in Oklahoma is growing rapidly,” Stone said. “Lithos is a dedicated team at Saxum that supports clients who share our entrepreneurial spirit. We’ve identified this segment as under-served, and our team is well positioned to meet that demand.”
Lisa Lloyd serves as managing partner of the Lithos division, providing account oversight and strategy for clients and directing the Lithos team. A third-generation entrepreneur, Lloyd has a decade of experience in providing sound communication strategies to clients in a variety of industries. She previously served as manager of media relations and crisis communication at Saxum, placing clients in the national media spotlight, including the Associated Press, The New York Times, Washington Post, CNBC and USA Today. Lloyd has assisted clients in preparing for and dealing with crises, including financial misconduct, natural disasters, city permitting/zoning issues and more. She is a graduate of the University of Oklahoma with a bachelor’s degree in journalism.
Anthony Triana is media relations supervisor for Lithos, having previously served as senior account executive, media relations at Saxum. He is responsible for the strategies and tactics of media placement and works directly with Lithos clients preparing and advising them in their direct interactions with the media. His work has helped clients reach audiences via a host of outlets, including The Wall Street Journal, BusinessWeek, “Today” show and “ABC World News.” Triana is a graduate of the University of Oklahoma with a bachelor’s degree in public relations and finance.
Elizabeth “Liz” Byrd serves as account coordinator for the Lithos division at Saxum, providing clients with planning, research, writing, reporting and other strategic efforts. Touching a variety of industries, including retail, healthcare, professional services and philanthropy, Byrd is at home developing digital strategies, creating content for social media and providing expert positioning through media relations. She is a graduate of the University of Oklahoma with a bachelor’s degree in public relations.