University of Oklahoma HSC - Case Study - Saxum

WorkUniversity of Oklahoma HSC

Challenge

Every semester, The Health Science Center at the University of Oklahoma distributes their OU Medicine magazine to a vast constituency of current students, alumni, faculty, staff and other medical thought leaders throughout the country. Each magazine must maintain relevant to this diverse array of audiences and engage readers with cutting-edge research articles and human interest stories from inside the university itself. Although the university was not looking to drastically change the nature of their publication, they were eager to find ways to streamline the process and improve the reader experience through design.

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Strategy/Tactics

To build on the current success of the publication, Saxum audited the current design, information architecture, taxonomy and user experience to find ways to improve the process. In partnership with OU Medicine, Saxum developed a new process for organizing content that allowed for a better reading experience in an updated layout that limited page count (thus reducing printing production costs) and stylization that improved overall readability. Ultimately, these updates created an intuitive flow of thought and overarching narrative for each issue that was missing in previous editions.

Results

The partnership between OU Medicine and Saxum has resulted in the efficient development, design and delivery of multiple issues of OU Medicine to a journal-savvy audience that are more engaging, more in-tune with modern aesthetics but still harken to traditional standards set by The University of Oklahoma brand. Saxum continues to work openly and closely with OU Medicine editors to provide expert consultation on ways to improve the publication experience and to bring new issues full of medical insight to the masses each semester.

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