Shawnee Milling Company - Case Study - Saxum

WorkShawnee Milling Company

Overview

Shawnee Milling Company is one of the leading independent mills in the United States, producing over 2 million pounds of consumer and food service products every day. These products, known for their quality and value, are produced for a variety of markets including retail, private label, food service, bakery, and national account business.

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Challenge

Despite Shawnee Milling’s well-established reputation, they lack an established online presence that would increase brand awareness and provide additional touch points to reach a wider range of potential customers.

Strategy/Tactic

Saxum conducted a comprehensive audit of the digital landscape relevant to Shawnee Milling with quantified and qualified analyses that measured the online presences of peers, competitors and other influencers in the space. Based on the findings, Saxum developed and implemented a strategic social media plan focused on relaunching Shawnee Milling’s social media presences in an effort amplify their messaging, attract new audiences and activate their existing customer base. Tactics included ongoing content development, daily community monitoring and management and targeted social advertising campaigns.

Results

Saxum relaunched Shawnee Milling’s social media presences in February of 2014. After 13 months of implementation, the company’s Facebook audience increased by more than 8,000 percent and within just two months, the Twitter audience increased by 900 percent. Shawnee Milling’s total social media audience grew from less than 400 users to nearly 10,000 and their overall reach surpassed 2 million impressions in just over a year.

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