Regional Food Bank - Case Study - Saxum

WorkRegional Food Bank


Saxum launched the Faces of Hope campaign for the Regional Food Bank of Oklahoma (RFBO) that aimed to create powerful and meaningful signage for the food bank’s volunteer center and packing areas including a new logo for their volunteer-focused campaign. Saxum’s creative objective was to develop an emotionally charged and engaging campaign for RFBO that demonstrated the hope the organization offers to countless Oklahomans every year.

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After touring the RFBO facility and discussing what message they wanted volunteers to walk away with. Starting the project was easy; tell the stories of hope of the real people we serve. From there, Saxum developed a campaign that told real-life stories of food bank clients in the form of signage. Since volunteers are the livelihood of the RFBO, finding a way to effectively reach them and create emotional connections that keep them returning time and time again was imperative.


What better way to hear about the results than from our client:

“You have only to step inside the walls of the Regional Food Bank’s Volunteer Center to see the impact of our collaboration with Saxum through the Step Up grant,” said Dawn Burroughs, vice president of marketing at the Regional Food Bank of Oklahoma. “Saxum helped us to translate the impact of our mission through photographs and stories in a larger-than-life campaign.”

“The campaign literally transformed our volunteer center and connected our volunteers with the critical importance of their work in providing hope to those who struggle with hunger.”


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