Oklahoma City Museum of Art - Case Study - Saxum

WorkOklahoma City Museum of Art


Saxum achieved four main objectives for the Oklahoma City Museum of Art (OKCMOA), including a local and national media relations campaign, a rebranding initiative that resulted in a new logo and several sub-brand logos, a website redesign and research initiatives to support the fresh brand. Saxum also provided recommendations on reaching target audiences in the future. Saxum conducted media trainings with all OKCMOA staff and worked to secure coverage in national trade publications and local media. Through the Step Up grant, OKCMOA walked away with an interactive, effective and attention-grabbing website, which they still utilize today.


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