Kimray - Case Study - Saxum



Kimray is a leader in supplying control devices to Oklahoma oil and gas producing companies, as well as on a national basis with several distributors strategically located around the United States. Kimray machines iron, steel, aluminum and thermoplastic materials to build control valves, pumps, pilots and other control devices for the oil and gas industry. One of Kimray’s biggest challenges is to grow beyond the U.S. borders and build its international reputation.

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To help Kimray expand its brand and products internationally, Saxum designed and executed the company’s first international marketing brochure and an informational video highlighting Kimray’s international products and services. The marketing brochure showcased how various Kimray products can be applied in the growing energy market. In addition to developing and editing the copy for the piece, Saxum also designed the brochure and worked with key members Kimray’s international sales force to ensure the piece was appropriate for the international audiences in South America, Australia, China and Russia.

Saxum created a video specifically for the Offshore Technology Conference in Houston, one of the world’s largest conferences and exhibitions focused on the development of offshore energy resources, primarily oil and natural gas. Saxum researched and executed all aspects of the video, which is a high-energy, visual representation of Kimray that not only features Kimray’s wide product offerings but captures the essence of Kimray’s family-oriented, humble and hard-working culture.


Kimray’s debut of the video during the international Offshore Technology Conference successfully attracted current customers and prospective customers to its trade show booth at the conference. The company continues to use the international brochures in markets around the world and is now in its second reprint.


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