Saxum was hired by the Interstate Natural Gas Association of America (INGAA) Foundation to develop a strategy to educate the public on the economic and environmental benefits of natural gas and natural gas pipelines. INGAA is working to position their organization as a resource for natural gas and natural gas pipelines companies.
Saxum created an integrated campaign, America’s Energy Link, designed to educate the public on the economic and environmental benefits of natural gas and natural gas pipelines and support efforts of the member companies.
Saxum prepared a digital campaign for launch that included sharable data visualization and social graphics and additional relevant content that could be distributed across social platforms. In addition, Saxum created marketing materials and content to support member companies’ ongoing efforts.
INGAA continues to experience a positive response to the America’s Energy Link initiative, ranging from social media engagement to website traffic to email signups. Since launching the campaign, results have included:
- 494% increase in Facebook Page Likes
- 128% increase in Twitter Followers
- 95% growth in LinkedIn Followers