GRDA - Case Study - Saxum

WorkGRDA

Challenge

The Grand River Dam Authority (GRDA) is a publicly owned utility company that generates, transmits and sells electricity to Oklahoma municipalities, electric cooperatives and industrial customers, as well as off-system customers across a four-state region. Additionally, GRDA manages over 70,000 acres of water in northeast Oklahoma including the state’s premier water destination – Grand Lake.

The GRDA faces a tremendous number of potential crisis scenarios due to the organization’s immense responsibilities. Saxum’s objective was to create a comprehensive crisis communications plan that established roles and responsibilities in the event of a crisis and clarified communication policies and procedures.

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Strategy/ Tactics

Saxum’s strategy included an in-depth review of the client’s most critical crisis communication needs that resulted in the identification of 26 potential crisis scenarios including natural disasters, accidents, public health threats and operational issues. Saxum created a step-by-step guide of strategic communication messages in the form of notification checklists for board members, media and the public, draft media releases, draft social media messages and key fact sheets for each of the 26 potential crisis scenarios. Saxum conducted a training session with the GRDA staff to educate them on the content of the plan and how to most effectively implement the plan.

Results

Saxum’s efforts to communicate effectively with GRDA and develop a deep understanding of their needs resulted in a user-friendly, comprehensive crisis communications plan that includes processes, procedures and tactical messaging for 26 crisis scenarios, 11 detailed facility fact sheets, 14 key contact directories including board members, elected officials and others. The plan serves as an easy-to-follow guide for effective management of communications during a crisis event.

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