COMMUNITY ACTION PROJECT - Case Study - Saxum

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COMMUNITY ACTION PROJECT

Saxum executed an extensive research project that included conducting focus groups with financial services clients, prospective donors and current employees to discover the perception of Community Action Project’s brand. Saxum extended our research by conducting an audit of the existing brand, examining current marketing and communication materials. Finally, Saxum executed a re-branding initiative including a new logo and tagline, all of which were also developed in Spanish in order to reach the Hispanic community they serve.

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