American Mothers is a national membership organization founded in 1933 to honor the role mother’s play in society. In recent years, there has been a decline in membership and varying levels of engagement from state chapters. The organization reached out to Saxum to help them clearly articulate their brand assets and create a stronger connection to mothers.Read Full Case Study
Saxum collaborated with the leadership team of American Mothers to clearly define their mission, vision and values. In support of the updated mission, a new logo and membership recruitment video was created.
Saxum created a contemporary brand identity that reflects the strength of the modern mother and the evolution of the organization. The launch of the new brand identity was debuted at the American Mothers national convention in New York City. The video highlighting the love and admiration families feel toward their moms has positively impacted the organization’s desire to more strongly connect with mothers.