American Mothers - Case Study - Saxum

WorkAmerican Mothers


American Mothers is a national membership organization founded in 1933 to honor the role mother’s play in society. In recent years, there has been a decline in membership and varying levels of engagement from state chapters. The organization reached out to Saxum to help them clearly articulate their brand assets and create a stronger connection to mothers.

Read Full Case Study


Saxum collaborated with the leadership team of American Mothers to clearly define their mission, vision and values. In support of the updated mission, a new logo and membership recruitment video was created.


Saxum created a contemporary brand identity that reflects the strength of the modern mother and the evolution of the organization. The launch of the new brand identity was debuted at the American Mothers national convention in New York City. The video highlighting the love and admiration families feel toward their moms has positively impacted the organization’s desire to more strongly connect with mothers.


View job description >

Saxum will only be responding to candidate applications that fulfill all requirements.

Saxum is an equal opportunity employer and believes a diverse workforce is a key to understanding the many audiences we seek to reach for our clients.

Question about Careers at Saxum?

Thank you for taking interest in Saxum careers and employment opportunities. Beore you send us a note, please make sure to visit our careers page with up-to-date openings, application information/requirements, contacts and listings.

View Careers