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Interstate Natural Gas Association of America (INGAA) Foundation

Challenge Saxum was hired by the Interstate Natural Gas Association of America (INGAA) Foundation to develop a strategy to educate the public on the economic and environmental benefits of natural gas and natural gas pipelines. INGAA is working to position their organization as a resource for natural gas and natural gas pipelines companies. Strategy/Tactics Saxum…
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AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Energy
US of Energy 2.0

U.S. of Energy 2.0

Overview The United States is one of the world’s largest consumers of energy and recently has enjoyed a renaissance as a leading global energy producer. The country’s energy landscape consists of a wide variety of resources and geographies, each adding to the country’s rich energy mix. Energy is complicated, and the goal of the U.S. of…
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AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Energy
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Wellmark

Overview The WellMark name has long been known for quality products for the petroleum and petrochemical industries. With their broad line of diaphragm-operated valves, pneumatic and electrical level controls, safety relief valves, chemical pumps, liquid level indicators, switches, point level electronic controls and various accessory products, Wellmark strives to be a cost-effective, one-stop shop for…
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AUTHOR cmunns CATEGORY Creative, Digital, Energy, PR
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University of Oklahoma

Challenge Each time a University of Oklahoma football game airs, the university receives the airtime for a single, thirty-second spot to promote the university. This spot airs during a commercial break during the game, and reaches the same national or regional audience as the broadcast. For a program as nationally renowned as OU, this constitutes a…
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AUTHOR cmunns CATEGORY Consumer, Creative
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Saxum – A Better Bold

Challenge Saxum wanted to convey our definition of “a better bold” in a surprising and unorthodox way that would work in tandem with an overall rebranding of our organization. How could we do so clearly and succinctly, inspiring current clients while gaining the attention of potential clients? How could we convey the fact that our…
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AUTHOR cmunns CATEGORY Creative, Digital
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U.S. of Energy 1.0

Overview The United States is one of the world’s largest consumers of energy and recently has enjoyed a renaissance as a leading global energy producer. The country’s energy landscape consists of a wide variety of resources and geographies, each adding to the country’s rich energy mix. Energy is complicated, and the goal of the U.S. of…
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AUTHOR Jenifer McAbee CATEGORY Digital, Energy, PR
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YWCA

Challenge Domestic violence is a topic rarely discussed openly in our society. However, as Oklahoma City’s only certified shelter for battered women, YWCA is keenly aware of how pervasive this problem is. Approximately one woman in four will be the victim of domestic abuse at some point in her life. In 2012, the Oklahoma City YWCA applied for…
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AUTHOR cmunns CATEGORY Consumer, Creative, Digital, Health, PR, Social Good