So clever you wish you’d thought of it: Ikea
Ikea is like Christmas morning – but on any day of the year. One simply can’t drive by Ikea and not get lost in the madness that lies in its midst. Ikea has always kept its advertising simple. True to form, Ikea introduced brilliant, simple ideas in 2016. The company’s best campaign of the year, “Retail Therapy,” played on human error by renaming household items to commonly Googled phrases like “My Partner Snores” (a twin daybed), “My Partner Annoys Me” (a desk with a screen between the two chairs), and “How to Make Long Distance Work” (a moving box). This drove thousands of viewers to the site – due to both curiosity and surprise that IKEA showed up on their Google search. Ikea completely redefined great SEO.