I’d like to introduce you to a new service that may forever change the way video is shared online; especially on Twitter. It’s called Vine, and it is exploding the Internet right now.
Vine is a mobile app currently available for iPhone and iPod (sorry Androids) that allows users to create and share six-second, looping video clips with a few simple touches. Much like Instagram, Vine is a mobile-centric platform featuring a sovereign community of users who follow one another and like/share each other’s content. Unlike Instagram, Vine was built by and for Twitter, with seamless integration specifically in mind.
Here’s what Twitter’s official blog has to say about the service: “Like Tweets, the brevity of videos on Vine (six seconds or less) inspires creativity. Now that you can easily capture motion and sound, we look forward to seeing what you create.”
The key to that creativity is in the amount of control the user has over how to use those six seconds. With a simple touch, a user can start and pause recording, seconds at a time, allowing the easy creation of stop-motion-style videos. The possibilities are limitless — inside of those six seconds, at least.
The service has only been available for five days, but brands are already experimenting with it for advertising purposes. It will be interesting to see how content from advertisers will evolve once the rapidly growing community of Vine users begins to identify and reward best practices with their follows, likes and shares.
So, that’s Vine — a potential game changer in the world of online video. I encourage you to download the app today, and play around with it. Shoot a micro-documentary. Make a stop-motion animation. Test its potential and its limits.
Seven years ago, Twitter forever changed the way we think about the power and influence of 140 characters. Seven years from now, we may be saying the same thing about the power and influence of six seconds.