As the Grammy’s were trending on Twitter, I came across a tweet that made me laugh out loud. Grantland blogger Brian Phillips (who you can follow @runofplay, if so inclined) tweeted “If I signed into LinkedIn, would everyone be praising … Continue reading
If you’ve ever been tasked with creating a piece of business collateral, you’ve had to think about things like bold design and a strong call to action. Everything from direct mail pieces to TV commercials to something as simple as … Continue reading
I recently attended an Executive Management Briefing luncheon presented by the Spears School of Business at Oklahoma State University. The featured speaker was Randi Zuckerberg, sister of Facebook founder Mark Zuckerberg. Randi has established herself as an expert in her … Continue reading
It’s easy for employers to overlook internal communications because they are focusing on what’s going on outside the company. However, keeping your employees informed is just as important, if not more important, than your external communications strategy. Here are a … Continue reading
Sometimes I wonder how we ever lived without social media. What other medium allows us to receive thousands of responses to a single question in minutes? The prospect of getting quick-fire responses to messaging or experiencing a viral reaction to … Continue reading
According to a recent Nielsen report, Americans are spending almost a quarter of their time online on social networking sites, which is likely why social media has become more prominently used in public relations. Today, practitioners are looking more and … Continue reading
I recently found myself at risk of experiencing a tornado, flash flood and an actual earthquake – all at the same time. This, coupled with the global impact of the current crisis in leadership and financial instability in Europe, got me … Continue reading
Businesses and consumers have been chasing environmentally friendly trends for years, but there’s still a need for companies to take a hard look beyond “green” trends and examine how being a responsible corporate citizen aligns with core values and daily … Continue reading
For many people, public speaking is a mortifying experience. Some people complain of sweaty palms, an accelerated heartbeat or a dry throat. The most feared scenario of stage fright is freezing up. In the business world, speaking confidently in public … Continue reading
Public relations plays a key role in establishing a brand, changing perceptions, creating awareness, starting conversations, enhancing reputation, etc., using numerous strategies and initiatives to achieve specific goals or objectives. But how do you really know if public relations strategies … Continue reading
