Change Management

Change Management: A Smart Business Move

Change. Did you just shudder? Did you start having flashbacks of a new process that took twice as long? Or maybe a system that you had no idea was changing or how to navigate. Have you experienced morale decreasing around the water cooler as everyone aired their grievances about things happening to them and feeling…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Tips and Tricks
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CEO in the City

In August, I took a sabbatical of sorts from Saxum, the agency I founded 13 years ago, and moved to New York with my wife and two young boys. We rented an apartment and I set out to explore the city. Twenty-four meetings later, eight of which were with New York agency heads, I noticed…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
Creativity Blog Graphic

Relentless Creative

Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In…
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AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Entertainment, Tips and Tricks
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What Spurs Your Creativity?

At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people.…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Industry Expertise, Tips and Tricks
Instagram Blog Photo

Instagram Stories: Color Us Impressed

Whether you’ve jumped on Team Instagram or are standing your ground and remaining loyal to Team Snapchat, it’s hard not to notice the serious advantages that have surfaced with Instagram’s newest Stories feature. The Design and Integration Kinda Rocks First, Stories placement in Instagram’s design alone should be attractive for both marketing and personal use.…
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AUTHOR Jenifer McAbee CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
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Selling Your Brand Online

We’ve seen it all across our social media feeds. Whether it’s your mom, your neighbor, your long-lost friend from high school or even yourself, direct sales companies are becoming part of our daily lives. The opportunity to be part of an at-home business is now easier than ever thanks to technology and companies such as…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
Diversity in Design Blog Header Graphic

How Design Impacts Diversity

Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different.…
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AUTHOR Jenifer McAbee CATEGORY Creative, Industry Expertise, Tips and Tricks
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Get on Board

Through our work with dozens of nonprofits across the country, we have had the chance to work with numerous boards of directors and trustees. From Fortune 500 corporations to universities, we’ve seen (and worked with) them all. As the third party hired to address a specific communications need, our work often requires the buy-in of…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Social Good, Tips and Tricks
Graduation Blog 2

Build Your Professional Foundation

Toss your cap and raise your glass. Graduations are here, and so is summer internship season. It’s an exciting time of year, but also one that can be stressful for seniors going into their post-graduate careers, and anyone who is looking for a summer internship. Here are a few reasons why internships are important in…
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AUTHOR Micaela Benedetti, Intern CATEGORY Industry Expertise, Tips and Tricks