Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
INC 5000 USE

Saxum named to Inc. 5000 list for sixth consecutive year

Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Marketing, News, PR
Lithos Announcement

Saxum announces new division focused on entrepreneurial clients

Specialty group, Lithos, will provide integrated marketing communications services Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the launch of a new division named Lithos focused on supporting entrepreneurial clients in Oklahoma. From start-ups to corporations, the Lithos division provides integrated marketing communication services, including strategic planning, branding,…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Digital, PR
Thoughtful communications are critical during layoffs - Tall Buildings, High-Rise

Thoughtful communications are critical during layoffs

Careful planning and thoughtful communication are critical when conducting layoffs. Communication should start with the basics of any good communication plan – prepare and share the message. The challenge lies in the delicate balance of legal requirements and emotional care. Communicating during a layoff includes these stages: Direct, honest messaging is imperative. The company will…
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AUTHOR Kristi Desjarlais CATEGORY Industry Expertise, Marketing, PR, Tips and Tricks
Volkswagon Reputation

Volkswagen: Issues Management in the Age of Consumer Conscience

Update: A recent Ragan article provides perspective on the next steps and “hard remedies” required for Volkswagen to rebuilt consumer trust. We make purchasing decisions based on any number of factors. We may purchase a television because it has great sound quality, a piece of art we find aesthetically pleasing, a bottle of wine for…
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AUTHOR Ashley Wilemon CATEGORY Industry Expertise, PR

Marketing Tips for [insert any] Awareness Month

When is the last time you read a New York Times headline touting “Happy Fruit & Veggies Month?” Not ringing a bell? You may be surprised to learn that there’s a national health observance called “Fruits & Veggies – More Matters Month” with its own official toolkit on the U.S. Department of Health & Human…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, PR, Tips and Tricks

Determining Marketing Success Means Measuring Engagement

If you’ve ever been in any sort of marketing meeting, chances are you’ve heard the phrase Return on Investment (ROI). While the term is easy to throw around, actually measuring marketing ROI can be quite difficult and even perhaps misleading. At Saxum, we measure Return on Engagement (ROE) instead of ROI. Return on Engagement (ROE)…
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AUTHOR Lindsay Vidrine CATEGORY Advertising, Digital, Industry Expertise, PR
Career Multitasking - Client Service Blog

Tell me again what you do?

When meeting someone new, a common question is, “What do you do?” For agency client service professionals, the answer is much more than “I work in client service.” The short version is that those working in client service serve as a liaison between the client and the agency. But the longer version reveals that client…
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AUTHOR Amy Blackburn CATEGORY Advertising, Industry Expertise, PR, Team

Successful M&A Requires Effective Communications

An energy client of ours recently made an acquisition. As we developed the plan, messaging and tools to announce the deal, I was reminded of the critical importance of communications during these events. As should occur, significant attention is given during any such transaction to ensure that the business aspects of the deal are right.…
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AUTHOR Kristi DesJarlais CATEGORY Digital, Energy, Industry Expertise, PR