History-Blog

Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
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Saxum named to Inc. 5000 list for sixth consecutive year

Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Marketing, News, PR
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Instagram Stories: Color Us Impressed

Whether you’ve jumped on Team Instagram or are standing your ground and remaining loyal to Team Snapchat, it’s hard not to notice the serious advantages that have surfaced with Instagram’s newest Stories feature. The Design and Integration Kinda Rocks First, Stories placement in Instagram’s design alone should be attractive for both marketing and personal use.…
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AUTHOR Jenifer McAbee CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
Guerilla Marketing - Audiences Crave Brand Authenticity by Amy Blackburn (Blog Graphic)

Audiences Crave Brand Authenticity

There is no shortage of information related to being  successful in business – countless webinars, YouTube videos, and social media experts claiming that their method will help your brand succeed. You’ve undoubtedly heard them: Work smarter, not harder. Create systems. Delegate, delegate, delegate. While each of these certainly has merit, and could easily help your…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing
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Social Media Day 2016

Marketing has always been an ever-evolving industry that changes day-to-day, but the introduction of social media began a new era that completely redefined the way people market both themselves and their businesses. At Saxum, our digital team brainstorms, crafts and executes marketing campaigns on a multitude of social platforms. They’ll be the first to tell…
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AUTHOR Jenifer McAbee CATEGORY Digital, Entertainment, Industry Expertise, Marketing
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Selling Your Brand Online

We’ve seen it all across our social media feeds. Whether it’s your mom, your neighbor, your long-lost friend from high school or even yourself, direct sales companies are becoming part of our daily lives. The opportunity to be part of an at-home business is now easier than ever thanks to technology and companies such as…
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AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
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Laying the Foundation of Fatherhood

Looking forward to my second Father’s Day, I can’t help but think of all the amazing experiences fatherhood has brought in such a short amount of time. People say it goes by so fast, and it might looking back 20 years later. But, for now, I feel that I can remember each and every day…
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AUTHOR Jenifer McAbee CATEGORY Marketing, Team
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Branding Q&A with Dan Martel and Chad Bianco

Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most…
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AUTHOR Madison Hedrick, Saxum Grad Fellow CATEGORY Advertising, Creative, Industry Expertise, Marketing
Working mother, juggling, work life balance

How an agency prepares you for parenthood

Mother’s Day is right around the corner and I can’t help but reflect on my role as a mother. Some days I knock it out of the park and others, I wish I could get a do-over. Oddly enough, working at an agency has helped shape me into the parent I am today. I’ve found…
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AUTHOR Lindsay Laird CATEGORY Marketing, Team