Change Management

Change Management: A Smart Business Move

Change. Did you just shudder? Did you start having flashbacks of a new process that took twice as long? Or maybe a system that you had no idea was changing or how to navigate. Have you experienced morale decreasing around the water cooler as everyone aired their grievances about things happening to them and feeling…
Read More
AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Tips and Tricks
JOB#142_SXM_CEO In The City Blog Graphic A-01

CEO in the City

In August, I took a sabbatical of sorts from Saxum, the agency I founded 13 years ago, and moved to New York with my wife and two young boys. We rented an apartment and I set out to explore the city. Twenty-four meetings later, eight of which were with New York agency heads, I noticed…
Read More
AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks
2419_SXM_Saxum Blogs-01

Marketing to the Modern Patient

Today’s patient wants it all – expertise, convenience and individualized care. They appreciate advancements and technology, but the patient experience is tied more to how you make them feel. There is more data and insight available than ever before to help effectively market to the modern patient, but all of this data can be overwhelming.…
Read More
AUTHOR Jenifer McAbee CATEGORY Health, Industry Expertise, Marketing
Halloween Candy Culture

Halloween Candy Culture

Evidence-Based Observations of Saxum’s Version of the Office Water Cooler You might be familiar with “the water cooler” as a gathering place in an office where everything from childhood stories to weird dreams from last night are shared among coworkers. While Saxum has an actual water cooler, over time, members of the Oklahoma City office…
Read More
AUTHOR Jenifer McAbee CATEGORY Entertainment, Industry Expertise, Marketing
142_SXM_Blog Graphic-Virtual Reality FINAL PROOF 1-02

Virtual Reality – It’s BIG!

Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives…
Read More
AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Industry Expertise, Marketing, News
JOB#0142_SXM_Spur Creativity Blog Graphic otpions-02

What Spurs Your Creativity?

At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people.…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Industry Expertise, Tips and Tricks
History-Blog

Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
Instagram Blog Photo

Instagram Stories: Color Us Impressed

Whether you’ve jumped on Team Instagram or are standing your ground and remaining loyal to Team Snapchat, it’s hard not to notice the serious advantages that have surfaced with Instagram’s newest Stories feature. The Design and Integration Kinda Rocks First, Stories placement in Instagram’s design alone should be attractive for both marketing and personal use.…
Read More
AUTHOR Jenifer McAbee CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
Guerilla Marketing - Audiences Crave Brand Authenticity by Amy Blackburn (Blog Graphic)

Audiences Crave Brand Authenticity

There is no shortage of information related to being  successful in business – countless webinars, YouTube videos, and social media experts claiming that their method will help your brand succeed. You’ve undoubtedly heard them: Work smarter, not harder. Create systems. Delegate, delegate, delegate. While each of these certainly has merit, and could easily help your…
Read More
AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing