142_SXM_Blog Graphic-Virtual Reality FINAL PROOF 1-02

Virtual Reality – It’s BIG!

Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives…
Read More
AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Industry Expertise, Marketing, News
JOB#0142_SXM_Spur Creativity Blog Graphic otpions-02

What Spurs Your Creativity?

At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people.…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Industry Expertise, Tips and Tricks

Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
Instagram Blog Photo

Instagram Stories: Color Us Impressed

Whether you’ve jumped on Team Instagram or are standing your ground and remaining loyal to Team Snapchat, it’s hard not to notice the serious advantages that have surfaced with Instagram’s newest Stories feature. The Design and Integration Kinda Rocks First, Stories placement in Instagram’s design alone should be attractive for both marketing and personal use.…
Read More
AUTHOR Jenifer McAbee CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
Guerilla Marketing - Audiences Crave Brand Authenticity by Amy Blackburn (Blog Graphic)

Audiences Crave Brand Authenticity

There is no shortage of information related to being  successful in business – countless webinars, YouTube videos, and social media experts claiming that their method will help your brand succeed. You’ve undoubtedly heard them: Work smarter, not harder. Create systems. Delegate, delegate, delegate. While each of these certainly has merit, and could easily help your…
Read More
AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing

Social Media Day 2016

Marketing has always been an ever-evolving industry that changes day-to-day, but the introduction of social media began a new era that completely redefined the way people market both themselves and their businesses. At Saxum, our digital team brainstorms, crafts and executes marketing campaigns on a multitude of social platforms. They’ll be the first to tell…
Read More
AUTHOR Jenifer McAbee CATEGORY Digital, Entertainment, Industry Expertise, Marketing

Selling Your Brand Online

We’ve seen it all across our social media feeds. Whether it’s your mom, your neighbor, your long-lost friend from high school or even yourself, direct sales companies are becoming part of our daily lives. The opportunity to be part of an at-home business is now easier than ever thanks to technology and companies such as…
Read More
AUTHOR Jenifer McAbee CATEGORY Industry Expertise, Marketing, Tips and Tricks

Branding Q&A with Dan Martel and Chad Bianco

Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most…
Read More
AUTHOR Madison Hedrick, Saxum Grad Fellow CATEGORY Advertising, Creative, Industry Expertise, Marketing
Diversity in Design Blog Header Graphic

How Design Impacts Diversity

Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different.…
Read More
AUTHOR Jenifer McAbee CATEGORY Creative, Industry Expertise, Tips and Tricks