2419_SXM_Saxum Blogs-01

Marketing to the Modern Patient

Today’s patient wants it all – expertise, convenience and individualized care. They appreciate advancements and technology, but the patient experience is tied more to how you make them feel. There is more data and insight available than ever before to help effectively market to the modern patient, but all of this data can be overwhelming.…
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AUTHOR Jenifer McAbee CATEGORY Health, Industry Expertise, Marketing
Privacy Graphic

Respecting Patient Privacy in an Ever-Changing Social Media Landscape

Social media has become an integral part of the marketing mix for most hospitals and clinics today. It’s a dynamic medium offering a range of touchpoints that support two-way communication directly with target audiences. While engagement is an ideal metric of success, for healthcare organizations it comes with a challenge of balancing patient privacy and…
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AUTHOR Lindsay Vidrine CATEGORY Digital, Health, Marketing
Healthcare Reputation Online

Healing your Online Reputation

Neophobia – the fear of anything new. Sometimes I wonder if health care practitioners able to diagnose neophobia also suffer from it when it comes to online brand engagement. The mantra of many is that they don’t need to worry about their online reputation because what they’ve been doing to attract new patients has always worked…
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AUTHOR Rachel Hinderman CATEGORY Health, Industry Expertise, Tips and Tricks

Employee Health Starts with Employers

From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health.…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, Health, Industry Expertise, Uncategorized

Saxum opens Houston office; hires industry veteran Henderson to lead national business development

Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, today announced it has opened an office in Houston and has hired agency veteran Teresa Henderson to serve as senior vice president of client development. “Opening an office in Houston is a natural expansion to support our large energy practice as well…
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AUTHOR Lindsay Laird CATEGORY Consumer, Energy, Health, News, Team
Nurse giving presciption to elderly woman

From Best Kept Secret to Known Expert

It may not be as complicated as brain surgery or a heart transplant, but communication is a complex skill that takes years to refine. According to John Nance, professional speaker on patient safety, 75 percent of complaints in malpractice suits are due to a lack of communication. Though medically-trained professionals are infinitely talented in saving lives and…
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AUTHOR Rachel Hinderman CATEGORY Health, Industry Expertise, Tips and Tricks

Power Moms Require Smarter Health Care Marketing

It’s no secret that women hold the power when it comes to many household decisions and purchases. According to a Boston Consulting Group study, women in the U.S. reported controlling 72.8 percent of household spending, while women around the world controlled $12 trillion of the overall $18.4 trillion in global consumer spending.[1] When it comes…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, Health, Industry Expertise, PR, Team