Super Bowl 51

Nida Nizami – Social Media Standpoint What’s the Super Bowl without banter from the world’s largest sports bar, better known as social media? In recent years, the game viewing experience isn’t complete without tuning in to see what the rest of the nation has to say on Facebook, Twitter, Instagram and Snapchat. TV ad buys alone are…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Entertainment, Marketing

Year in Review: Best of 2016 Campaigns

So clever you wish you’d thought of it: Ikea Ikea is like Christmas morning – but on any day of the year. One simply can’t drive by Ikea and not get lost in the madness that lies in its midst. Ikea has always kept its advertising simple. True to form, Ikea introduced brilliant, simple ideas…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Entertainment, Marketing

Halloween Candy Culture

Evidence-Based Observations of Saxum’s Version of the Office Water Cooler You might be familiar with “the water cooler” as a gathering place in an office where everything from childhood stories to weird dreams from last night are shared among coworkers. While Saxum has an actual water cooler, over time, members of the Oklahoma City office…
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AUTHOR Jenifer McAbee CATEGORY Entertainment, Industry Expertise, Marketing

Relentless Creative

Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In…
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AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Entertainment, Tips and Tricks

Give Back Like an Olympian

With the Olympics just wrapping up, we got to enjoy two weeks of amazing athletic achievements, stories of defiance and more importantly, unity. It was a time of national pride and international comradery. But what many may not have realized is the extent to which these athletes contribute off the playing field and how they…
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AUTHOR Jenifer McAbee CATEGORY Entertainment, Social Good

Social Media Day 2016

Marketing has always been an ever-evolving industry that changes day-to-day, but the introduction of social media began a new era that completely redefined the way people market both themselves and their businesses. At Saxum, our digital team brainstorms, crafts and executes marketing campaigns on a multitude of social platforms. They’ll be the first to tell…
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AUTHOR Jenifer McAbee CATEGORY Digital, Entertainment, Industry Expertise, Marketing

Big Changes Coming to Facebook for Business

Two weeks ago, developers from all over the world met in San Francisco at the annual F8 Facebook Developer Conference to hear what Facebook would be rolling out in the coming year. Sometimes this is applicable to businesses and communications professionals, other times it’s a bunch of technical mumbo jumbo. This year, there were several key…
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AUTHOR Brandon Painter CATEGORY Consumer, Digital, Entertainment, News

Olympics: Broadcast and Digital Share Gold

During day one of NBC’s Olympics coverage, I caught myself being critical on Twitter (@renzistone33) of the scripted primetime narrative fed to Americans hours after Olympic champions were made. But then I saw the ratings! An average of 32.8 million Americans tuned in during primetime, the best since the 1976 games. According to a Pew…
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AUTHOR Renzi Stone CATEGORY Entertainment, Industry Expertise

The Oklahoma City Fairy Tale

Over the next few weeks, Americans will be exposed, some for the first time, to the small-market Oklahoma City Thunder, who will compete for their first NBA championship against Miami. The series opens tonight, Tuesday, June 12, in Oklahoma City. The fast ascension of the Thunder mirrors the renaissance that has taken place over the…
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AUTHOR Renzi Stone CATEGORY Entertainment