Olympics Blog-Final

Give Back Like an Olympian

With the Olympics just wrapping up, we got to enjoy two weeks of amazing athletic achievements, stories of defiance and more importantly, unity. It was a time of national pride and international comradery. But what many may not have realized is the extent to which these athletes contribute off the playing field and how they…
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AUTHOR Jenifer McAbee CATEGORY Entertainment, Social Good
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Social Media Day 2016

Marketing has always been an ever-evolving industry that changes day-to-day, but the introduction of social media began a new era that completely redefined the way people market both themselves and their businesses. At Saxum, our digital team brainstorms, crafts and executes marketing campaigns on a multitude of social platforms. They’ll be the first to tell…
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AUTHOR Jenifer McAbee CATEGORY Digital, Entertainment, Industry Expertise, Marketing
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Big Changes Coming to Facebook for Business

Two weeks ago, developers from all over the world met in San Francisco at the annual F8 Facebook Developer Conference to hear what Facebook would be rolling out in the coming year. Sometimes this is applicable to businesses and communications professionals, other times it’s a bunch of technical mumbo jumbo. This year, there were several key…
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AUTHOR Brandon Painter CATEGORY Consumer, Digital, Entertainment, News

Olympics: Broadcast and Digital Share Gold

During day one of NBC’s Olympics coverage, I caught myself being critical on Twitter (@renzistone33) of the scripted primetime narrative fed to Americans hours after Olympic champions were made. But then I saw the ratings! An average of 32.8 million Americans tuned in during primetime, the best since the 1976 games. According to a Pew…
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AUTHOR Renzi Stone CATEGORY Entertainment, Industry Expertise

The Oklahoma City Fairy Tale

Over the next few weeks, Americans will be exposed, some for the first time, to the small-market Oklahoma City Thunder, who will compete for their first NBA championship against Miami. The series opens tonight, Tuesday, June 12, in Oklahoma City. The fast ascension of the Thunder mirrors the renaissance that has taken place over the…
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AUTHOR Renzi Stone CATEGORY Entertainment