Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
Top Ten Energy States

The Ten Most Influential Energy States in the U.S.

Ranking the top 10 energy-producing states in the U.S. is easy. In fact, the Energy Information Administration provides annual rankings for raw production output and per capita expenditures. But if you’ve spent any time working in the energy sector you quickly realize that energy output, while important, is just one facet of our larger energy…
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AUTHOR Will Hodges CATEGORY Energy, Industry Expertise

Bringing Big Data to Life

Big Data has emerged as the currency of the 21st Century, and in the process has become synonymous with our daily lives. Recent studies have estimated more than 5 billion people are calling, texting, tweeting and browsing on mobile phones worldwide.  With this proliferation of connectedness, data production will be 44 times greater in 2020…
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AUTHOR Will Hodges CATEGORY Energy, Industry Expertise

Successful M&A Requires Effective Communications

An energy client of ours recently made an acquisition. As we developed the plan, messaging and tools to announce the deal, I was reminded of the critical importance of communications during these events. As should occur, significant attention is given during any such transaction to ensure that the business aspects of the deal are right.…
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AUTHOR Kristi DesJarlais CATEGORY Digital, Energy, Industry Expertise, PR
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When you have worked at an organization for 25 years, the thought of taking on new challenges somewhere else may seem overwhelming. You know what you are good at, you understand the subtle nuances of the office, you know where the best taco stands are and who has candy at their desk. But what happens…
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AUTHOR Jenifer McAbee CATEGORY Energy, Industry Expertise, News, Team

Ten Tips for Energy Communications

Overheard in energy circles, “Did you see today’s rig count?” and “What’s going on with WTI?” or perhaps, “Are the layoffs over?” What do these topics of the day have in common? They are all out of your control. What do you control? Your message. Here are a few communication tips to use to your…
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AUTHOR Renzi Stone CATEGORY Energy, Industry Expertise, PR, Tips and Tricks

Saxum opens Houston office; hires industry veteran Henderson to lead national business development

Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, today announced it has opened an office in Houston and has hired agency veteran Teresa Henderson to serve as senior vice president of client development. “Opening an office in Houston is a natural expansion to support our large energy practice as well…
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AUTHOR Lindsay Laird CATEGORY Consumer, Energy, Health, News, Team