JOB#0142_SXM_Spur Creativity Blog Graphic otpions-02

What Spurs Your Creativity?

At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people.…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Industry Expertise, Tips and Tricks
History-Blog

Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
INC 5000 USE

Saxum named to Inc. 5000 list for sixth consecutive year

Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Marketing, News, PR
Instagram Blog Photo

Instagram Stories: Color Us Impressed

Whether you’ve jumped on Team Instagram or are standing your ground and remaining loyal to Team Snapchat, it’s hard not to notice the serious advantages that have surfaced with Instagram’s newest Stories feature. The Design and Integration Kinda Rocks First, Stories placement in Instagram’s design alone should be attractive for both marketing and personal use.…
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AUTHOR Jenifer McAbee CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
Social-Media-Day-Graphic_Blog-Header

Social Media Day 2016

Marketing has always been an ever-evolving industry that changes day-to-day, but the introduction of social media began a new era that completely redefined the way people market both themselves and their businesses. At Saxum, our digital team brainstorms, crafts and executes marketing campaigns on a multitude of social platforms. They’ll be the first to tell…
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AUTHOR Jenifer McAbee CATEGORY Digital, Entertainment, Industry Expertise, Marketing
Measurement, evaluation, KPI, marketing

Does it Work?

Earlier this week, a few Saxumites and I met with a prospective client to go over a campaign we were pitching to them. About halfway through the presentation, the prospective client said, “This is all great, but does it work”? It was a great question. At that moment in the presentation, we were talking specifically…
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AUTHOR Lindsay Laird CATEGORY Advertising, Digital, Industry Expertise, Marketing, Tips and Tricks
Lithos Announcement

Saxum announces new division focused on entrepreneurial clients

Specialty group, Lithos, will provide integrated marketing communications services Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, recently announced the launch of a new division named Lithos focused on supporting entrepreneurial clients in Oklahoma. From start-ups to corporations, the Lithos division provides integrated marketing communication services, including strategic planning, branding,…
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AUTHOR Jenifer McAbee CATEGORY Advertising, Digital, PR
Analytics and KPIs

5 Practical Steps to Tracking Your Brand’s Digital Effectiveness

Gone are the days of ROI guesswork for marketers. Digital platforms have brought real-time analytics, allowing for direct tracking of performance across these channels. Marketers can now target, analyze and optimize their messaging in real time. This also means that brands must approach digital channels as customer insight platforms that need constant attention, refinement and…
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AUTHOR Amy Pyles CATEGORY Digital, Industry Expertise, Marketing, Tips and Tricks
5 Things to Watch for on Super Tuesday

5 Things to Watch for on Super Tuesday

Every four years, Americans have the privilege of making our voices heard as we elect the leader of the free world. While that responsibility should not be taken lightly, the firestorm of media coverage, campaigning and last-minute smear tactics have grown to epic proportions, providing us all with 24-7 political entertainment. As we gear up…
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AUTHOR Lacy Wulfers CATEGORY Consumer, Digital, News