Creativity Blog Graphic

Relentless Creative

Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In…
Read More
AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Entertainment, Tips and Tricks
142_SXM_Blog Graphic-Virtual Reality FINAL PROOF 1-02

Virtual Reality – It’s BIG!

Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives…
Read More
AUTHOR Jenifer McAbee CATEGORY Creative, Digital, Industry Expertise, Marketing, News
JOB#0142_SXM_Spur Creativity Blog Graphic otpions-02

What Spurs Your Creativity?

At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people.…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Industry Expertise, Tips and Tricks
History-Blog

Looking Back: Celebrating Saxum’s History

We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Energy, Industry Expertise, Marketing, News, PR
INC 5000 USE

Saxum named to Inc. 5000 list for sixth consecutive year

Saxum’s continued growth in energy and other key sectors translates to rise in rankings amongst America’s elite Saxum, an integrated marketing communications agency offering public relations, advertising and digital services, was recently named one of the top 5,000 fastest growing companies by Inc. magazine. The company recognized a 74 percent three-year growth. This year marks…
Read More
AUTHOR Jenifer McAbee CATEGORY Advertising, Creative, Digital, Marketing, News, PR
26515886483_13523a5b59_k

Branding Q&A with Dan Martel and Chad Bianco

Branding. It’s one of the most important – and most misunderstood – concepts in the world of marketing. I sat down with a couple of Saxum’s branding experts, Dan Martel and Chad Bianco, to find out exactly why branding is so fundamental for companies today. How would you describe branding? Dan: It’s the single most…
Read More
AUTHOR Madison Hedrick, Saxum Grad Fellow CATEGORY Advertising, Creative, Industry Expertise, Marketing
Diversity in Design Blog Header Graphic

How Design Impacts Diversity

Here at Saxum, we embrace diversity. We also know that diversity itself is a spectrum that includes ethnicity, race, religion, gender orientation and more — and we have also come to associate diversity with how people work and how people think. From people that are detail-driven, to the big-picture thinkers, from designers to accountants, everyone here is different.…
Read More
AUTHOR Jenifer McAbee CATEGORY Creative, Industry Expertise, Tips and Tricks
The-Best-of-Super-Bowl-50

The Best of Super Bowl 50

Every year around this time, Super Bowl parties fill living rooms across the country. While some party-goers are religious football fans, some could care less about the game (yep, guilty). No matter which kind of attendee you are, I think we can all agree that we excitedly anticipate the commercials. This year, Super Bowl 50…
Read More
AUTHOR Madison Henrick, Saxum Intern CATEGORY Advertising, Consumer, Creative, Digital
Super-Bowl-50

The Super Bowl of Advertising

Once a year, America comes together to cheer or jeer for two football teams as they battle it out to become Super Bowl Champions. Why do we all watch? Tradition. Habit. Half-time show. Any excuse to party. Or is it to watch the commercials? That’s it, the commercials! Major advertisers, as well as the teams…
Read More
AUTHOR Dan Martel CATEGORY Advertising, Consumer, Creative
Tinderpet_wide

5 Breakout Social Media Campaigns in 2015

1) “Tinderpet” — Columbia ADA Creating Tinder profiles for the dogs was just a smart, unexpected idea. It grabs your attention immediately — Ivan Caro, Designer The Columbian Asociacion Defensora De Animales Y Del Ambiente (Society for the Protection of Animals) launched an unconventional campaign on Tinder matching shelter pets with sympathetic social media users. Sancho…
Read More
AUTHOR Matt Woods, Intern CATEGORY Creative, Digital