5 Things to Watch for on Super Tuesday

5 Things to Watch for on Super Tuesday

Every four years, Americans have the privilege of making our voices heard as we elect the leader of the free world. While that responsibility should not be taken lightly, the firestorm of media coverage, campaigning and last-minute smear tactics have grown to epic proportions, providing us all with 24-7 political entertainment. As we gear up…
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AUTHOR Lacy Wulfers CATEGORY Consumer, Digital, News

The Best of Super Bowl 50

Every year around this time, Super Bowl parties fill living rooms across the country. While some party-goers are religious football fans, some could care less about the game (yep, guilty). No matter which kind of attendee you are, I think we can all agree that we excitedly anticipate the commercials. This year, Super Bowl 50…
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AUTHOR Madison Henrick, Saxum Intern CATEGORY Advertising, Consumer, Creative, Digital

The Super Bowl of Advertising

Once a year, America comes together to cheer or jeer for two football teams as they battle it out to become Super Bowl Champions. Why do we all watch? Tradition. Habit. Half-time show. Any excuse to party. Or is it to watch the commercials? That’s it, the commercials! Major advertisers, as well as the teams…
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AUTHOR Dan Martel CATEGORY Advertising, Consumer, Creative

REI flipped Black Friday expectations to win lifelong fans

As Black Friday lurches closer, big brands continue to push the 2015 holiday shopping season further up into Thanksgiving Day. But not every brand is following suit. Outdoor gear retailer REI recently launched its #OptOutside campaign to announce it will temporarily close its 143 stores and suspend all online orders this Black Friday. Wait — what?…
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AUTHOR Matt Woods CATEGORY Consumer, Digital

Marketing Tips for [insert any] Awareness Month

When is the last time you read a New York Times headline touting “Happy Fruit & Veggies Month?” Not ringing a bell? You may be surprised to learn that there’s a national health observance called “Fruits & Veggies – More Matters Month” with its own official toolkit on the U.S. Department of Health & Human…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, PR, Tips and Tricks

Three Simple Rules to Guide Your Website

When you Google “why it’s important to have,” the suggested search copy lists: 1) “friends” and 2) “a website.” Google tells us what we already know: it’s important to have friends and it’s important to have a website. Furthermore, organizations make friends by inviting them to visit online. While some organizations and many small businesses…
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AUTHOR Charity Jernigan CATEGORY Consumer, Digital, Industry Expertise, Tips and Tricks

Try Telling Your Story with Video

Video is versatile, flexible, vibrant and attention-grabbing. It’s cost-effective and it gets results. Does your marketing communications mix draw your audiences in by utilizing the power of video? Enjoy these clips from from Saxum’s archive of award-winning video campaigns. See how video draws you – the viewer – in, keeps your attention and tells a…
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AUTHOR Grant Zellner, Zane Rader CATEGORY Consumer, Creative, Digital, Industry Expertise, Tips and Tricks

Employee Health Starts with Employers

From wearable fitness trackers to smartphone apps, people are paying more attention to the benefits of wellness and craving resources to live a healthier lifestyle. A recent study by HealthMine revealed 75 percent of employees surveyed said their employer or health plan sponsor should offer a program to help them improve and manage their health.…
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AUTHOR Lindsay Vidrine CATEGORY Consumer, Health, Industry Expertise, Uncategorized