Developing and strengthening reputation
Corporate communication teams are responsible for positioning their organizations in a modern world in which communication is constant. Reputations that take years to build can be significantly altered, even destroyed, in minutes. Success depends on the ability to reach diverse stakeholders who expect timely, factual and transparent communications, customized and delivered on demand.
Today’s corporate communication team must anticipate and manage issues, provide counsel to company leaders, develop and implement strategies that achieve established goal and be accountable for results. Saxum has a track record of serving large and small public and private companies in a variety of industries. We understand your challenges and opportunities, and we place priority on being a true results-focused partner and complementary extension of your internal team.
- Internal Communications
- Corporate Social Responsibility
- Strategic Counsel
- Media Relations
- Event Planning & Execution
- Social Media Policy Development
- Media Training
February 7, 2017Nida Nizami – Social Media Standpoint What’s the Super Bowl without banter from the world’s largest sports bar, better known as social media? In recent years, the game viewing experience isn’t complete without tuning in to see what the rest of the nation has to say on Facebook, Twitter, Instagram and Snapchat. TV ad buys alone are no longer enough to sustain a successful Super Bowl campaign in the digital era. TV commercials start the conversation and social media completes it. Social media users showed up this year with 27.6M tweets related to #SB51 and 240M interactions on Facebook. Here are the top…
October 19, 2016Someone once told me they aren’t willing to be creative outside of work because they’re not paid to do it. This concept was shocking to me. Creativity isn’t a punch card. It’s not a trait that we just switch on and off at our office desks; it’s woven into every facet of our lives. In my experience, even when I’m acting as a consumer, I’m deconstructing and reverse engineering whatever content I’m viewing. I’m never just sitting on the couch, brain-dead and drooling over Netflix. I’m finding inspiration from great storytelling, I’m researching what makes interesting camera angles and I’m…
October 11, 2016Think back to your high school history class – You may recall one of the things you studied was the Industrial Revolution. This was the period in our history that saw the transition to new manufacturing processes that changed the landscape of how the American workforce conducted their jobs. Breakthrough. Mind-blowing. This simply changed lives forever. Since that revolutionary time, we’ve seen landmark inventions including the telephone, automobile, airplane and so many other things that forced us to never look back. Let’s jump ahead to the late 1950s. Something was going on that would eventually transform our lives again. It…
September 13, 2016At Saxum, we pride ourselves with creativity at our center. To some, creativity comes in a lightbulb moment and for others, creativity takes time. Looking for inspiration, I asked five Saxumites what they do to cultivate their creativity. Madison Bryan, Digital Strategist What spurs your creativity? “At work, it’s getting together and chatting with people. Then I go and do research to get ideas because you can’t be creative when you don’t know enough about something. I also do a lot of industry research, and I do a ton of reading just to see what others are doing and how…
September 7, 2016We’ve been feeling especially reflective around here the last few weeks, as Saxum recently celebrated its 13th anniversary. To commemorate, we’d like to take you on a walk down memory lane to reminisce on a few of our greatest milestones to date. If you’re not familiar with our early history, you may not know that C. Renzi Stone, our CEO, started Saxum in his living room 13 years ago. He quickly hired his first employee, now Senior Vice President of HR and Operations, Sara Walker. Saxum officially filed as an LLC on July 29, 2003 and by 2004, we added…